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Zu BM

@zubm

Social media and content creator at ArcadiaLodges, creating hospitality stories through photography, video, and digital content.

South Africa

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At ArcadiaLodges in Uganda, I develop guest-facing lifestyle and travel content ideas aligned with the brand, and coordinate shoots focused on hospitality, food, nature, and guest journeys. I also strengthen the online reputation through responsive guest communication and storytelling.

At AvontuurEstateRestaurant, I built the brand voice, content strategy, and digital storytelling across hospitality, weddings, events, and lifestyle experiences. I created calendars and campaign concepts for launches, seasonal events, and customer retention.

For AvontuurEstateRestaurant, I directed content shoots covering food, interiors, wine, tablescapes, and event storytelling. I also managed the Facebook and Instagram presence, including planning, copywriting, photography, publishing, and community engagement.

Through ZEEPIX PHOTOGRAPHY, I create original photographic and social-first content, develop visual concepts, and shoot lifestyle, food, hospitality, and brand imagery. I also develop Instagram and TikTok content, digital products, campaigns, and lead magnets for SACRED SISTAR, a women's wellness and spiritual lifestyle brand.

Experience

Work history, roles, and key accomplishments

Current

Hospitality & Lodge Manager

Current

Arcadia Lodges

Jan 2024 - Present (2 years 9 months)

Developed guest-facing lifestyle and travel content ideas aligned with brand positioning. Coordinated content shoots focused on hospitality, food, nature, and guest journeys, and strengthened online reputation through responsive guest communication and storytelling.

Content Creation Content Strategy Social Media Management Photography Storytelling Guest Communication Brand Positioning

Owner, Chef, Creative Director & Brand Lead

Avontuur Estate Restaurant

Jan 2002 - Dec 2024 (22 years 11 months)

Built and led the brand voice, content strategy, and digital storytelling across hospitality, weddings, events, and lifestyle experiences. Directed content shoots, managed online community engagement, and grew audience loyalty through emotionally resonant storytelling and consistent brand presence.

Brand Strategy Content Strategy Digital Storytelling Social Media Management Photography Copywriting Community Engagement Content Calendar Creative Direction Facebook Marketing Instagram Marketing

Founder / Creative Director

Sacred Sistar

Developed a women's wellness and spiritual lifestyle brand, creating and managing Instagram and TikTok content. Developed digital products, campaigns, and lead magnets.

Brand Development Instagram Marketing TikTok Marketing Content Creation Digital Products Campaign Management

Founder / Photographer / Content Creator

Zeepix Photography

Created original photographic content for digital platforms and developed visual concepts for lifestyle, food, hospitality, and brand imagery. Developed social-first visual content and cohesive visual identities across digital platforms.

Photography Content Creation Visual Storytelling Brand Identity Social Media Content