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Lynsay-Anne Heslop

@lynsay-anneheslop

Social Media Lead & Creative Strategist at Hollandia House Media, shaping creative direction and content strategy across client portfolios.

South Africa

Message

At Hollandia House Media, I lead creative direction, visual narrative tone, and editorial content across a diverse client portfolio. I also guide client strategy from pitch to execution, writing brand proposals and coordinating visual asset production.

At Narrative Media, I served as Associate Publisher for Stationery Icons, a 200+ page book profiling 100 global brands. I contributed writing, research, proofreading, and manuscript production, while serving as the principal liaison for the featured brands.

My editorial work has also included refining submissions for The Gospel Coalition Africa and writing travel copy and social content for Sand Travel PR. At The Union Chapel, I launched Instagram and Facebook channels and planned community and corporate events.

Experience

Work history, roles, and key accomplishments

Current

Social Media Lead & Creative Strategist

Current

Hollandia House Media Marketing

Nov 2024 - Present (1 year 11 months)

Lead end-to-end creative direction, visual narrative tone, and written editorial content across a diverse multi-client portfolio. Direct operational logistics for visual asset production and manage client strategy from pitch to execution.

Creative Direction Content Strategy Social Media Client Management Brand Proposals Visual Asset Creation Photography Manager

Associate Publisher

Narrative Media

Aug 2025 - Jul 2026 (11 months)

Spearheaded editorial production and manuscript delivery for Stationery Icons, a 200+ page international coffee-table book profiling 100 global brands. Served as principal external liaison for all featured brands, managing asset collection and approvals.

Editorial production Manuscript Development Research Proofreading Brand Liaison Asset Management Production Coordination

Contract Editor

The Gospel Coalition Africa

Jun 2024 - Dec 2024 (6 months)

Curated and edited manuscript submissions from authors across Africa, refining complex texts into polished, publication-ready drafts. Developed standardized editorial templates and mapped legacy content archives.

Editing Manuscript Curation Editorial Templates Content Archiving Research Network Building

Operations & Administration Manager

The Union Chapel

Jan 2023 - Dec 2024 (1 year 11 months)

Built and directed cross-functional operational teams across administrative, maintenance, and volunteer divisions. Conceptualised and launched Instagram and Facebook channels, driving community reach and engagement.

Operations Management Team Leadership Social Media Launch Event Planning Volunteer coordination Hospitality Training

Content Writer & Copywriter

Sand Travel PR

Jul 2022 - Aug 2023 (1 year 1 month)

Authored destination travel copy, client website features, and editorial profiles for luxury hospitality brands. Authored and designed social media assets, Reels, and interactive Instagram campaigns using Later and Canva.

Copywriting Travel Content Social Media Canva Later Brand Guidelines Luxury Hospitality