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Zainab Yusuf

@zainabyusuf1

Digital marketing lead and creative strategist driving growth through data-driven storytelling.

Nigeria
Message

What I'm looking for

I seek a role where I can lead data-driven digital campaigns, mentor teams, optimize e-commerce operations, and create compelling brand stories in a collaborative, growth-focused environment.

I am a versatile digital marketing professional and creative strategist with 5+ years of experience delivering measurable growth across e-commerce and brand channels. I have led multi-channel campaigns that increased visibility, followers, and online sales, and I routinely use Google Analytics, Power BI, and Meta Business Suite to translate data into action.

I also serve as a virtual assistant and project coordinator who optimizes workflows, mentors cross-functional teams, and produces high-quality content and investor-ready materials. My certifications from Google Digital Garage, HubSpot, ALX, and others reinforce a practice focused on SEO, content strategy, customer retention, and continuous improvement.

Experience

Work history, roles, and key accomplishments

TM

Digital Marketer

The Halimah Magaji

May 2019 - Jul 2022 (3 years 2 months)

Developed and executed content strategies across web and social platforms, improved UX by addressing technical issues, and optimized on-page SEO to increase organic traffic and engagement.

Education

Degrees, certifications, and relevant coursework

Obafemi Awolowo University logoOU

Obafemi Awolowo University

Bachelor's degree, Public Administration

Pursuing a Bachelor's degree in Public Administration at Obafemi Awolowo University, expected completion in 2025.

Tech stack

Software and tools used professionally

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