Zainab Yusuf
@zainabyusuf1
Digital marketing lead and creative strategist driving growth through data-driven storytelling.
NigeriaWhat I'm looking for
I am a versatile digital marketing professional and creative strategist with 5+ years of experience delivering measurable growth across e-commerce and brand channels. I have led multi-channel campaigns that increased visibility, followers, and online sales, and I routinely use Google Analytics, Power BI, and Meta Business Suite to translate data into action.
I also serve as a virtual assistant and project coordinator who optimizes workflows, mentors cross-functional teams, and produces high-quality content and investor-ready materials. My certifications from Google Digital Garage, HubSpot, ALX, and others reinforce a practice focused on SEO, content strategy, customer retention, and continuous improvement.
Experience
Work history, roles, and key accomplishments
Creative Strategist
Shadowrageroom
Jul 2023 - Present (2 years 3 months)
Spearheading development of creative concepts and brand campaigns, creating brand guidelines and pitch decks, and using analytics to optimize campaign performance and cross-channel consistency.
Digital Marketing Lead
Fitsfeet
Jun 2020 - Present (5 years 4 months)
Executed multi-channel digital marketing campaigns that doubled brand visibility, grew followers 70%, and boosted online sales 80% in the first year while optimizing e-commerce operations and improving customer retention.
Virtual Assistant
United Badagry Foundation
Mar 2023 - Jun 2024 (1 year 3 months)
Designed and executed platform-specific content strategies and produced digital assets that improved reach and engagement while supporting SEO, email marketing, and stakeholder proposals.
Digital Marketer
The Halimah Magaji
May 2019 - Jul 2022 (3 years 2 months)
Developed and executed content strategies across web and social platforms, improved UX by addressing technical issues, and optimized on-page SEO to increase organic traffic and engagement.
Education
Degrees, certifications, and relevant coursework
OUObafemi Awolowo University
Bachelor's degree, Public Administration
Pursuing a Bachelor's degree in Public Administration at Obafemi Awolowo University, expected completion in 2025.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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