Zahid Ashfaq

Reported directly to the CEO, actively contributing to strategic decision-making and company-wide planning initiatives. Led procurement, product development, and sales strategies for key chemical products including Soda Ash, Sodium Sulphate, Percarbonate (PC3), DMDS, Molecular Sieves, and other essential industrial raw materials.

Involved in developing brand strategies, market research, brand packaging, annual budgeting & product pricing, and handling a range of 6 brands (CAN Foods 8 product lines, Glass Jar/bottle 2 product lines, Industrial Milk Powder, Rice, Macaroni & Vermicelli). Conducted in-depth market research (Food Product) to analyze market channels, gather customer insights, and measure strategic direction base

Supervised LG Customer Information Center (Call Center), achieving a training completion rate of 95% annually and developing staff to improve productivity and maintain a 90% retention rate. Organized technical trainings to improve the expertise of distributor's technicians and expanded the service network by 5 new locations quarterly.

Managed two out of ten corporate customer zones in Karachi, formulating plans for product selling. Provided support to the senior product (brand) manager in the development of brands through the coordinated use of specified elements of the marketing mix.

Obtained a Master of Business Administration with a specialization in Marketing. Developed expertise in marketing strategies and practices.

Completed a Master of Business Administration program. Focused on general business administration and management principles.

Graduated with a Bachelor of Commerce degree. Focused on the commerce field.

Completed an Intermediate in Science program. Focused on science subjects.