Open to opportunities

Mudassir Hashim

@mudassirhashim

Message

I drive retail growth through commercial strategy, sales insights, pricing, promotions, and customer engagement.

Saudi Arabia

Message

What I'm looking for

I'm looking to drive commercial growth through sales and market insights, pricing, promotions, customer engagement, P&L ownership, and data-led strategies that improve profitability and retention.

I'm driving commercial strategy, pricing, promotions, CRM, loyalty, and mobile-app customer initiatives at AlTazaj, using sales, customer, and market insights to improve performance across channels.

Previously, I owned P&L, planning, portfolio, pricing, and sales initiatives at Retailo, increasing gross profit by 60% and reducing logistics and warehousing costs by 28%. I also delivered retail measurement and consumer insights for clients including P&G, Mondelez, Reckitt Benckiser, RedBull, and National Foods.

Experience

Work history, roles, and key accomplishments

Current

Sales & Operations Insights Manager

Current

Tazaj Al Fakieh

Feb 2025 - Present (1 year 7 months)

Drive commercial strategy across pricing, promotions, and channel initiatives, and own marketing and promotional budget decisions. Lead commercial performance analysis and manage the marketing and customer workstream for the mobile application, CRM, and loyalty programme.

Pricing Strategy Promotion Budget Management Commercial Analysis CRM Customer Segmentation Stakeholder Management

Area Sales & Operations Manager

Petromin Express

May 2024 - Sep 2024 (4 months)

Headed company-owned and operated outlets in the assigned area, managing sales for walk-in and fleet customers. Planned and executed promotional activities, handled customer relationship management, and managed financials including budgets and profitability.

Sales Management Operations Management Customer Relationship Management Budgeting Profitability Management Promotion

Regional Sales Manager – Central & Eastern Province

Retailo Technologies

Nov 2023 - Apr 2024 (5 months)

Owned P&L and commercial planning across sales, operations, portfolio, and pricing for distribution and white-label businesses. Increased gross profit by 60% through pricing and portfolio optimisation and reduced logistics costs by 28% through SKU rationalisation.

P&L management Commercial Planning Pricing Strategy Sales Strategy Key Account Management

Planning & Performance Manager – KSA

Retailo Technologies

Jan 2022 - Oct 2023 (1 year 9 months)

Owned P&L and commercial planning across sales, operations, portfolio, and pricing. Grew topline and customer base by 5% in the first month through customer segmentation and dynamic routing, and secured first-ever agreements with 8 key accounts.

P&L management Commercial Planning Customer Segmentation Key Account Management

Planning Manager – Pakistan

Retailo Technologies

Apr 2021 - Dec 2021 (8 months)

Owned P&L and commercial planning across sales, operations, portfolio, and pricing for distribution and white-label businesses. Designed sales incentives that drove a 70% increase in sales for high-margin brands.

P&L management Commercial Planning Incentives Portfolio Management

Senior Research Executive – Retail Measurement Services

AC Nielsen Pakistan

Oct 2019 - Mar 2021 (1 year 5 months)

Managed a portfolio valued over $500k for Nielsen Pakistan, serving multinational and local clients. Conducted detailed analysis of retail audit data to deliver actionable insights and strategic recommendations.

Retail Audits Data Analysis Consumer Insights Client Management Strategic Recommendations

Research Executive – Retail Measurement Services

AC Nielsen Pakistan

Oct 2017 - Sep 2019 (1 year 11 months)

Conducted detailed analysis of retail audit data to deliver actionable insights and strategic recommendations. Integrated consumer insights, household panel data, and retail audit data to support data-driven decision making.

Retail Audits Data Analysis Consumer Insights Client Management