Open to opportunities

Zahab Arshad

@zahabarshad

Message

Meta Marketing Expert running full-funnel Facebook and Instagram campaigns to drive measurable ROAS.

Pakistan

Message

What I'm looking for

I’m looking to plan and run full-funnel Meta campaigns—building audiences, managing budgets, and optimizing with Pixel/Conversions API to scale ROAS and conversions across different markets.

I’ve managed full-funnel Facebook and Instagram campaigns end-to-end, from strategy and audience targeting to creative testing and ROAS-driven optimization. At Elite Wear, I supported paid social on Meta platforms, tracked performance metrics like reach, impressions, CTR, and ROAS, and helped decisions with intermediate performance reports.

More recently, I generated 300+ orders per day through Meta Ads by optimizing campaign structure, targeting, and creative performance at Wearium.pk, while building retargeting and lookalike audience strategies to increase conversions. I also planned and executed full-funnel Meta campaigns at Softcrust Marketing Agency with Meta Pixel and Conversions API for privacy-compliant measurement, optimizing against CPM, CTR, CPC, and ROAS across clients in the USA, UAE, and UK.

Experience

Work history, roles, and key accomplishments

Meta Ads Specialist

Wearium.pk

Generated 300+ orders per day through Meta Ads by optimizing campaign structure, targeting strategy, and creative performance. Optimized live campaigns using key performance metrics and developed retargeting and lookalike audience strategies.

Meta Ads Manager Conversion Tracking Retargeting Lookalike Audiences CPM CTR CPC CPA ROAS

Meta Marketing Intern

Elite Wear

Assisted in planning and executing paid social media campaigns on Meta platforms to promote Elite Wear's track suite collections. Monitored campaign performance metrics and compiled reports to inform optimization decisions.

Meta Ads Manager A B Testing Budget Management Campaign Tracking

Digital Marketing Specialist

Softcrust Marketing Agency

Planned and executed full-funnel Meta campaigns for clients across the USA, UAE, and UK. Built campaigns with Pixel and Conversions API tracking, and optimized against CPM, CTR, CPC, and ROAS.

Meta Ads Manager Pixel Conversion API Campaign Optimization Audience Targeting A B Testing

Education

Degrees, certifications, and relevant coursework

Allama Iqbal Open University

Bachelor of Commerce, Commerce

2021 - 2024

Pursued a Bachelor's degree in Commerce from Allama Iqbal Open University.

Federal Board Islamabad

Matriculation, General

2016 - 2017

Completed Matriculation from Federal Board Islamabad.

Hamza Ads (hamzads.pk)

Meta Advertising

Completed an advanced Meta Ads course, gaining expertise in campaign architecture, pixel/CAPI setup, audience segmentation, and performance optimization.