YSYu (Yuki) Song
@yuyukisong
Data analyst specializing in e-commerce and business insights.
ChinaWhat I'm looking for
As a dedicated data analyst with extensive experience in cross-border e-commerce, I have a proven track record of leveraging data to drive business decisions and improve user engagement. My recent role at Upwork involved analyzing user behavior and implementing strategies that successfully increased the buyback rate of old users by 0.51 percentage points. I utilized advanced analytical techniques, including the RFM model and hypothesis testing, to identify key factors affecting user retention.
Prior to my current position, I served as a Senior Data Analyst at Hellobike, where I designed AB experiments to assess the impact of the Temporary Lock function on user engagement. My efforts led to a monthly improvement in riding frequency and a significant increase in GMV for new business lines. With a strong foundation in SQL and data visualization tools like Tableau, I excel at transforming complex data into actionable insights that drive strategic initiatives.
Experience
Work history, roles, and key accomplishments
Data Analyst
Upwork
Jan 2023 - Present (2 years 4 months)
Analyzed user behavior to improve buyback rates and delivery performance using RFM and Funnel Analysis. Proposed strategies that led to a 0.51pp increase in buyback rates and identified key issues in timely delivery.
Senior Data Analyst
Hellobike
May 2021 - Dec 2022 (1 year 7 months)
Conducted analysis on user cycling behavior and implemented AB testing to enhance business strategies, resulting in a 0.21pp monthly increase in riding frequency and a significant boost in GMV.
Business Analyst
Runfeng Co.
Mar 2020 - May 2021 (1 year 2 months)
Utilized Tableau for data visualization and reporting, enhancing advertisement placement strategies and achieving a quarterly ROI increase of 12.21%.
Research Analyst
SBAStone Forest
Feb 2019 - Mar 2020 (1 year 1 month)
Performed compliance analysis for cross-border companies using Osiris databases, completing over 10 analytical transfer price reports across various industries.
Business Analyst
MIU & CO.
Sep 2017 - Sep 2018 (1 year)
Analyzed and classified business transactions for over 150 companies, providing actionable development suggestions based on financial data.
Junior Analyst
The People’s Bank of China
Sep 2014 - Dec 2015 (1 year 3 months)
Audited account opening information for approximately 100 enterprises, ensuring compliance and granting licenses to eligible businesses.
Education
Degrees, certifications, and relevant coursework
FUFordham University
Master of Science, Accounting
2016 - 2017
Completed a Master of Science in Accounting, focusing on advanced accounting principles and practices, financial reporting, and auditing.
Hunan University of Finance and Economics
Bachelor of Science, Accounting
2010 - 2014
Earned a Bachelor of Science in Accounting, gaining foundational knowledge in financial accounting, management accounting, and taxation.
Tech stack
Software and tools used professionally
Availability
Location
ChinaAuthorized to work in
Job categories
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