At IndependentConsultant, I led a Brazil market-entry strategy for a leading Chinese NEV company, covering customer and competitive insights, go-to-market, channels, and after-sales. The engagement became a flagship case that generated three qualified leads from affiliated companies.
As Manager at PwCStrategy&(Shanghai)Limited, I led strategy and transformation work across automotive, consumer, and technology-related industries. For a Chinese OEM, I led the design and implementation of a D2C operating model and end-to-end sales processes, supporting a launch that brought in more than 40,000 orders in four months.
I’ve also advised a travel start-up on product strategy, pricing, supplier management, customer experience, and operational efficiency; the recommendations contributed to 2× year-over-year revenue growth. Alongside consulting, I built and monetized a Xiaohongshu channel with more than 1,000 followers, converting engagement into paid career coaching and startup advisory services.
