Open to opportunities

Yukta Arora

@yuktaarora

Message

I create performance-driven social content and digital marketing campaigns.

India

Message

What I'm looking for

I'm looking to deepen my understanding of the technical side of digital marketing while creating and optimizing content, social media, email, and paid campaigns.

I'm currently driving social media analytics, strategy, and management as a Digital Marketing Executive at The Clay Company, building on years of content creation for food and beverage brands in India.

I've planned content calendars, developed engagement-focused ad creatives, analyzed campaign performance, and supported Meta Ads, email campaigns, audience segmentation, and targeting optimization at Point Blank Productions and Madlyn by Kanika.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

The Clay Company

Apr 2024 - Present (2 years 7 months)

Worked as Digital Marketing Executive at The Clay Company.

Social Media Analytics Social Media Strategy Social Media Management

Current

Social Media Influencer

Current

Self-employed

Feb 2018 - Present (8 years 9 months)

Worked as Social Media Influencer at Self-employed.

Advertising Data Analysis Account Management

Social Media Specialist

Point Blank Productions

Jun 2023 - Feb 2024 (8 months)

Worked as Social Media Specialist at Point Blank Productions.

Social Media Analytics Social Media Strategy Social Media Management

Social Media Strategist

Point Blank Productions

Jun 2023 - Feb 2024 (8 months)

Developed and executed digital content strategies aligned with campaign objectives, improving audience engagement across social platforms.Supported the execution of email campaigns, Facebook ads, and audience segmentation. Supported paid campaign execution (Meta Ads, email marketing), contributing to audience segmentation and targeting optimization. Analyzed campaign performance metrics to refine

Social Media Manager

MadlynbyKanika

Jun 2022 - Jun 2023 (1 year)

Planned and executed monthly content calendars with a performance-driven approach, aligning creatives with campaign goals. Collaborated with design teams to develop ad creatives optimized for engagement and conversions. Conducted post-campaign analysis to identify performance gaps and improve future campaign strategies.