Open to opportunities

aarchi soni

@aarchisoni

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Digital marketing and social media strategist turning content into measurable growth.

India

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What I'm looking for

I’m looking for a hands-on digital marketing role where I can own content strategy and social execution, track performance with GA4/Meta Insights, and iterate quickly using audience + competitor insights.

I’m an MBA candidate (Marketing + Finance) with 5+ months of hands-on experience managing end-to-end digital marketing campaigns for a live automotive brand. I plan and execute social media content across Instagram, YouTube, and Facebook—from ideation and scriptwriting to short-form video production and performance analysis.

I’ve independently owned content calendars, competitor research, and campaign tracking in a sole-intern capacity, using GA4 and Meta Insights to adjust strategy based on engagement data. Alongside that, I’m building real-world client experience as a freelance Social Media Consultant by running an end-to-end Instagram strategy (content pillars, reel scripts, caption formula, and a local hashtag strategy) for a home-based beauty brand.

Experience

Work history, roles, and key accomplishments

Current

Social Media Consultant (Freelance)

Current

Lash & Nail by Anamika

Mar 2026 - Present (3 months)

Manage the complete Instagram strategy for a home-based nail and lash brand, building content pillars, reel scripts, and a local hashtag strategy from scratch to grow organic reach. Execute a structured 4-week content calendar while using ongoing competitor analysis to inform content decisions.

Social Media Management Hashtag Strategies Competitor Analysis

Mass Media Communication Intern

VehicleCare

Jan 2026 - May 2026 (4 months)

Planned and executed end-to-end digital marketing campaigns for a live automotive brand across Instagram, YouTube, and Facebook, including independent scriptwriting, on-camera shoots, and CapCut edits. Managed content calendars, conducted competitor research, and tracked performance using GA4 and Meta Insights to refine strategy.

Marketing Campaigns YouTube Facebook Content Strategy Short Form Video Production (CapCut Editing)GA4 Competitor Analysis

Event Outreach Executive

TopRankers

Jan 2024 - Present (2 years 5 months)

Managed student outreach and on-ground coordination for the Udaan career counselling event, handling promotion, communication, and event-day execution. Built experience in audience targeting and campaign planning in an education-focused environment.

Outreach Event Promotion Audience Targeting Campaign Planning Event Execution Communication Marketing Operations

Education

Degrees, certifications, and relevant coursework

ICFAI Business School

Master of Business Administration (MBA), Marketing & Finance (Dual Specialization)

2025 -

Grade: CGPA: 7.88

Activities and societies: National Finalist — IPL Auction Simulation, IIM Indore Fest

Pursuing an MBA with dual specialization in Marketing and Finance. Coursework includes Digital Marketing, Consumer Behaviour, and Brand Management; currently in Semester 1 with a CGPA of 7.88.