Open to opportunities

Muhammad Afzal Irfan

@muhammadafzalirfan

Message

I create performance-driven brand, advertising, and digital visuals that increase engagement, conversions, and leads.

Pakistan

Message

What I'm looking for

I'm looking to create performance-driven brand, advertising, and digital campaigns where strong visuals, research, and social media content can improve engagement, conversions, and leads.

I'm a brand and visual designer creating advertising, branding, and digital campaigns that deliver measurable results. At MyWater.pk and MyHCM.pk, my redesigned ad creatives improved CTR by 21%.

I've produced monthly advertising concepts and compelling visuals that strengthened brand representation across both platforms. My targeted social media content increased conversion rates by 17%, while marketing materials generated 32% more leads.

As a freelance graphic designer, I developed at least 40 creative concepts and illustrations each month for social media and advertising campaigns across fitness, automotive, and IT clients. Earlier at Growth Echo, I managed content calendars, competitor research, design research, and brand communication across platforms.

I also bring hands-on experience creating marketing collateral, social media graphics, banners, posters, animation, and motion graphics. My background in Media Science Advertising and Interior Design supports my approach to brand strategy, visualization, design thinking, and creative communication.

Experience

Work history, roles, and key accomplishments

Current

Visual Designer

Current

MyWater.pk & MyHCM.pk

May 2024 - Present (2 years 4 months)

Improved CTR by 21% through redesigned ad creatives and developed high quality advertising concepts for MyWater and MyHCM. Created engaging content resulting in a 17% increase in conversion rate and generated a 32% increase in leads.

Photoshop Adobe Illustrator Figma Visual Design Advertising Marketing Social Media

Graphic Designer

Freelance

Nov 2023 - Apr 2024 (5 months)

Mapped out at least 40 creative concepts and illustrated visuals monthly for various social media platforms and advertising campaigns. Shaped engaging content tailored to a diverse client portfolio including fitness, automotive, and IT industries.

Graphic Design Social Media Advertising Creative Concepts Client Management

Social Media Marketer

Growth Echo

Mar 2022 - Oct 2023 (1 year 7 months)

Performed competitor research and analysis to identify industry trends and inform strategic marketing decisions. Initiated and managed content calendars and managed brand communication across multiple platforms.

Social Media Marketing Competitive Analysis Content Strategy Brand Communications Design Research

Graphic Design Intern

MechanicUstaad.pk

Oct 2020 - Feb 2021 (4 months)

Visualized 3-4 marketing collateral pieces daily, including social media graphics, posters, and banners. Conducted design research and competitor analysis and executed 2-4 animation projects per month for social media.

Graphic Design Social Media Animation Competitive Analysis Design Research

Creative Intern

Insight Solutions Pvt Ltd

Mar 2018 - Aug 2018 (5 months)

Constructed visuals and prepared copy for various social media platforms, enhancing engagement and brand visibility. Reviewed and analyzed design briefs and collaborated with senior designers and animators.

Visual Design Copywriting Social Media Design Research Collaboration

Education

Degrees, certifications, and relevant coursework

Indus Valley School of Art and Architecture

Diploma, Interior Design

Activities and societies: Relevant coursework in Space Planning, Color Theory, Visualization, Design Thinking, Presentation, and Task Management.

Diploma in Interior Design from Indus Valley School of Art and Architecture, completed in October 2023.

Iqra University Main Campus

Bachelor of Media Science, Advertising

Grade: 3.43/4.0

Activities and societies: Relevant Coursework: Brand Management, Media Planning, Design Thinking, Communication Strategies, TVCs and DVCs, Creative Designing, Visualization, Art Direction, Marketing and Management, Brand Strategy, and Presentation.

Bachelor of Media Science in Advertising from Iqra University Main Campus, completed in December 2021 with a CGPA of 3.43/4.0.