At Prodege, I redesigned multi-persona onboarding to increase completion by 20% and improved first-week earning retention by 18%. I also unified a fragmented app ecosystem through cross-platform standards, Figma and Storybook documentation, and AI-assisted prototyping workflows.
Previously, I led UX transformation at ABS-CBN International for TFC.tv, evolving a legacy desktop experience into a multi-screen OTT platform and building the organization’s first centralized Design System. At BODi, I redesigned acquisition and checkout experiences, contributing to an 8% conversion increase, 15% higher engagement, and a 12% checkout conversion lift.
