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Yoong Shin Lee

@yoongshinlee

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Certified UX writer and multilingual translator driving clear, user-centered product content.

Malaysia

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What I'm looking for

I seek a product-focused role where I craft clear, user-centered content, collaborate cross-functionally, mentor writers, and drive scalable content strategy in a growth-minded company.

I am a certified user experience (UX) writer and translator fluent in English, Chinese, and Malay, with experience across fintech, cryptocurrency, gaming, and healthcare.

At Touch 'n Go eWallet I developed content strategies, architected information hierarchies, mentored content designers, and contributed to product roadmaps — reducing remittance rejection rates by 96%.

Previously at MYEG I owned product copy across platforms, led content strategy, conducted user interviews and A/B tests, and collaborated closely with designers and researchers to ensure a cohesive product narrative.

Earlier roles in digital marketing, games, and media intelligence strengthened my skills in campaign strategy, social growth, translation quality, and team coaching — consistently delivering measurable engagement and quality outcomes.

Experience

Work history, roles, and key accomplishments

Current

UX Writer

Current

Touch ‘n Go eWallet

Feb 2024 - Present (1 year 7 months)

Developed content strategies and information hierarchies for a leading digital payments platform, reducing remittance rejection rate by 96% and mentoring a team of content designers to improve UX and product outcomes.

UX Writing Content Strategy Information Architecture Localization Mentoring Regulatory Compliance Cross Functional Collaboration User Research

User Experience Writer

MYEG

Jun 2020 - Dec 2023 (3 years 6 months)

Owned product copy and content strategy across multiple services (e-commerce, travel screening, modelling academy, insurance), conducted user interviews and A/B tests to improve messaging and maintain consistent tone of voice.

UX Writing Content Strategy A B Testing User Interviews Cross Platform Copy Localization

Digital Marketing Writer

Sunway Medical Centre

Dec 2019 - Apr 2020 (4 months)

Strategised and executed digital content campaigns, leading an agency to deliver a high-engagement 'Understanding Depression' Facebook campaign that achieved top competitor engagement in December 2019.

Digital Marketing Campaign Strategy Translation Oversight Social Media Copywriting Performance Tracking

Copywriter & Translator

Ciro Solution

Jan 2019 - Dec 2019 (11 months)

Created marketing and social media copy for a mobile game studio, conceptualised visuals with designers and grew LinkedIn followers by 35% and Twitter followers by 15% through content and scheduling.

Copywriting Translation

Chinese & English Translator

Isentia

Mar 2015 - Nov 2018 (3 years 8 months)

Provided high-quality Chinese-English translations for media intelligence outputs, managed freelance translators and ad hoc global projects, and received the Shooting Star Award twice for translation quality.

Translation Proofreading Project Coordination Media Intelligence Quality Assurance Mentoring