Yolissma Vance

Led creator-led social content strategy, managing influencer partnerships and producing high-performing campaign assets including in-house shoots, creator deliverables, and BTS. Directed visual direction and optimized quick-turn creative using platform analytics and AI tools while managing a remote team.

Built and managed relationships with 30+ influencers across Seoul and Tokyo for a global campaign that generated 1B+ impressions. Managed influencer deliverables, timelines, and approvals across multiple markets while collaborating with international marketing teams.

Produced social-first video content end-to-end, increasing platform visibility by 70%+. Pitched and developed creative concepts aligned to engagement goals and directed shoots with cross-functional teams to ensure brand alignment.

Developed and scaled an influencer ambassador program to drive consistent UGC creation and community growth. Grew audience by 75% (7K → 12.3K) through influencer collaborations and analytics-informed campaign optimization.

Produced 25+ monthly TikTok-native short-form videos focused on engagement and shareability. Created 2 of SoKo Glam’s top-performing TikToks and used trending hooks and editing styles to increase watch time and audience retention.

Supported digital marketing initiatives by delivering social content that averaged 6K+ likes per post. Assisted with day-to-day campaign and content operations to improve engagement outcomes.

Oversaw production budgets and campaign timelines, ensuring deliverables were completed on time and within financial scope. Managed contributors and creative operations for a fast-paced campaign, delivering cohesive, platform-ready content within a two-week production window.

Earned a B.A. in Mass Communications with Photography.