Yelena Taytslin
@yelenataytslin
Strategic marketing leader driving revenue growth and brand visibility.
What I'm looking for
Hi there! I’m Yelena, a multidisciplinary marketing and creative professional with over a decade of experience helping brands communicate beautifully and effectively.
Whether you're launching a new business or refining an existing brand, I specialize in crafting cohesive marketing strategies that bring your message to life across platforms. My background spans digital marketing, brand development, front-end web design, and content creation, from big-picture strategy to the final proofread.
I’ve led branding and marketing efforts for startups and established organizations, combining creative thinking with data-informed decisions. My services include:
Brand Strategy & Identity: Building a consistent, compelling brand presence that aligns with your goals and resonates with your audience.
Content Design & Copywriting: Crafting copy and content that’s on-brand, SEO-smart, and conversion-focused, whether it’s a website, email series, blog post, or pitch deck.
Front-End Web Design: Designing and customizing responsive, user-friendly websites using platforms like WordPress, Squarespace, and Wix.
Photo Editing & Visual Content: Enhancing imagery for digital and print use, creating visual assets that support your message and elevate your brand.
Copy Editing & Research: Polishing your content for clarity, accuracy, tone, and grammar, or diving deep into research to inform your strategy or storytelling.
I also bring extensive experience in project management, trade show/event marketing, and RFP strategy for enterprise clients. I’m just as comfortable driving timelines and deliverables as writing a tagline or designing a wireframe.
Outside of my professional work, I’ve spent over ten years immersed in musical theater and vocal training, which has helped shape my ear for tone, rhythm, and storytelling — all skills that translate beautifully into marketing and brand voice development.
When I’m not working, you’ll find me out in nature whenever possible, running local trails, flowing through a yoga session, or kayaking along the coast.
If you're looking for a strategic creative partner who can bring polish, personality, and professionalism to your next project, let’s connect. I’d love to hear what you’re working on!
Experience
Work history, roles, and key accomplishments
Marketing Director
EGR International
Aug 2022 - May 2024 (1 year 9 months)
Revitalized brand positioning and marketing strategy, leading a full-scale rebrand, inbound marketing initiatives, and sales enablement programs. Spearheaded high-impact content strategies, CRM optimization, and multi-channel campaigns, securing multi-million-dollar contracts and accelerating revenue growth.
Senior Marketing Manager
EnSight Plus
Feb 2018 - Aug 2022 (4 years 6 months)
Built EnSight Plus from concept to a recognized industry brand, launching its market presence, branding, and demand generation strategy. Designed multi-channel digital campaigns, trade show marketing, and CRM implementation, driving customer acquisition and securing major contracts through strategic outbound efforts.
Marketing Manager
Apadana Rugs & Carpets
Jan 2014 - Dec 2018 (4 years 11 months)
Increased sales by 20% YoY via rebranding and SEO strategy, digital marketing, and expansion of e-commerce capabilities. Improved student enrollment by 30% through on-page SEO and A/B testing, optimized digital ad campaign design.
Education
Degrees, certifications, and relevant coursework
Johnson & Wales University
Bachelor of Science, Marketing
Acquired foundational knowledge in marketing principles, consumer behavior, and market research. Developed skills in strategic planning, brand management, and integrated marketing communications, with a concentration in Psychology.
Purdue University Global
Master of Science, Instructional Design
Gained advanced expertise in instructional theories, learning technologies, and curriculum development. Focused on designing effective educational programs and training solutions.
Availability
Location
Authorized to work in
Job categories
Skills
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