Yelena TaytslinYT
Open to opportunities

Yelena Taytslin

@yelenataytslin

Strategic marketing leader driving revenue growth and brand visibility.

United States

What I'm looking for

I am looking for a role that allows me to leverage my strategic marketing expertise in a collaborative environment focused on innovation and growth.

Hi there! I’m Yelena, a multidisciplinary marketing and creative professional with over a decade of experience helping brands communicate beautifully and effectively.

Whether you're launching a new business or refining an existing brand, I specialize in crafting cohesive marketing strategies that bring your message to life across platforms. My background spans digital marketing, brand development, front-end web design, and content creation, from big-picture strategy to the final proofread.

I’ve led branding and marketing efforts for startups and established organizations, combining creative thinking with data-informed decisions. My services include:

Brand Strategy & Identity: Building a consistent, compelling brand presence that aligns with your goals and resonates with your audience.

Content Design & Copywriting: Crafting copy and content that’s on-brand, SEO-smart, and conversion-focused, whether it’s a website, email series, blog post, or pitch deck.

Front-End Web Design: Designing and customizing responsive, user-friendly websites using platforms like WordPress, Squarespace, and Wix.
Photo Editing & Visual Content: Enhancing imagery for digital and print use, creating visual assets that support your message and elevate your brand.

Copy Editing & Research: Polishing your content for clarity, accuracy, tone, and grammar, or diving deep into research to inform your strategy or storytelling.

I also bring extensive experience in project management, trade show/event marketing, and RFP strategy for enterprise clients. I’m just as comfortable driving timelines and deliverables as writing a tagline or designing a wireframe.

Outside of my professional work, I’ve spent over ten years immersed in musical theater and vocal training, which has helped shape my ear for tone, rhythm, and storytelling — all skills that translate beautifully into marketing and brand voice development.

When I’m not working, you’ll find me out in nature whenever possible, running local trails, flowing through a yoga session, or kayaking along the coast.

If you're looking for a strategic creative partner who can bring polish, personality, and professionalism to your next project, let’s connect. I’d love to hear what you’re working on!

Experience

Work history, roles, and key accomplishments

EI

Marketing Director

EGR International

Aug 2022 - May 2024 (1 year 9 months)

Revitalized brand positioning and marketing strategy, leading a full-scale rebrand, inbound marketing initiatives, and sales enablement programs. Spearheaded high-impact content strategies, CRM optimization, and multi-channel campaigns, securing multi-million-dollar contracts and accelerating revenue growth.

EP

Senior Marketing Manager

EnSight Plus

Feb 2018 - Aug 2022 (4 years 6 months)

Built EnSight Plus from concept to a recognized industry brand, launching its market presence, branding, and demand generation strategy. Designed multi-channel digital campaigns, trade show marketing, and CRM implementation, driving customer acquisition and securing major contracts through strategic outbound efforts.

Education

Degrees, certifications, and relevant coursework

Johnson & Wales University logoJU

Johnson & Wales University

Bachelor of Science, Marketing

Acquired foundational knowledge in marketing principles, consumer behavior, and market research. Developed skills in strategic planning, brand management, and integrated marketing communications, with a concentration in Psychology.

Purdue University Global logoPG

Purdue University Global

Master of Science, Instructional Design

Gained advanced expertise in instructional theories, learning technologies, and curriculum development. Focused on designing effective educational programs and training solutions.

Tech stack

Software and tools used professionally

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Yelena Taytslin - Marketing Director - EGR International | Himalayas