Yasser Laghi Mrabat

Directed multi-channel marketing strategy and execution across SEO, SEM, email, social media, content, and web for an international hospitality and travel-tech organization. Spearheaded marketing for the Revenue Leadership Program and led communications for ITB Berlin and WTM London.

Led the marketing launch of Stryyde, developing its SEO/SEM strategy, website content, visual identity, and LinkedIn communications throughout a six-month pre-launch and launch period. Built momentum across the platform's partner and talent ecosystem.

Conducted competitor benchmarking and developed a six-month social media strategy, establishing CITEL's Instagram presence. Developed B2B content and supported preparation for the Advanced Textiles Expo.

Trained on Coca-Cola Morocco's Warehouse Management System (WMS) and independently executed supervised processes linking digital inventory instructions with real-time warehouse and truck-loading operations. Gained exposure to distribution, warehouse management, and import/export procedures.

Built an independent FC Barcelona football media brand from zero to 500,000+ Instagram followers, generating millions of organic views through differentiated, audience-focused video content. Monetized the audience through merchandise and paid promotional partnerships.

Activities and societies: Neuromarketing research project and Master's Thesis on artist authenticity and consumer behavior.

Dual Master's Degree in International Marketing in a Digital Environment & Sales.

Bachelor's degree in Business and Management and Master's degree in International Business.

Master's degree in International Business.