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Yashwant Kumar

@yashwantkumar1

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I manage enterprise websites, SEO, WebOps, and B2B growth across global multi-site environments.

India

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What I'm looking for

I'm looking for remote or hybrid opportunities with international teams where I can lead website operations, enterprise SEO, digital analytics, B2B lead generation, and cross-functional delivery.

I've managed enterprise website operations, SEO, and digital marketing across 18+ international platforms for Scholastic International, supporting APAC, EMEA, India, and global markets.

I led technical SEO, GEO optimization, analytics implementation, release governance, and conversion-focused improvements that contributed to 40%+ organic traffic growth in APAC markets. My work spans Drupal, AEM, WordPress, GA4, GTM, Adobe Analytics, Git, and CI/CD-aligned workflows.

More recently, I've led technical SEO and GEO engagements at Rise Peak Digital and provided website consulting for Hello Health Group, improving SEO readiness, site performance, metadata, and analytics setup. I also manage digital marketing, landing-page optimization, and lead-generation initiatives at JV Tech.

I enjoy connecting marketing, content, development, QA, and leadership teams to turn business requirements into measurable website and growth outcomes. I'm comfortable working remotely with international teams across SEO, WebOps, analytics, paid media, and agile delivery.

Experience

Work history, roles, and key accomplishments

Current

Web Consultant

Current

Hello Health Group Pte Ltd

Apr 2026 - Present (5 months)

Providing website consulting focused on SEO readiness, performance optimization, and website management workflows. Supporting technical improvements including speed optimization, metadata implementation, and analytics setup.

SEO Performance Optimization Website Management Analytics

Current

Digital Marketing Manager

Current

JV Tech

Feb 2026 - Present (7 months)

Managing digital marketing initiatives focused on brand visibility, lead generation, and online engagement. Managing website updates, landing page optimization, and content alignment for improved conversions.

Digital Marketing Lead Generation Landing Page Optimization Content Strategy

Lead Consultant – Technical SEO & GEO Management

Rise Peak Digital

Dec 2025 - Apr 2026 (4 months)

Led enterprise-level Technical SEO and GEO optimization for international client projects. Conducted comprehensive SEO audits including crawl analysis, indexing optimization, schema validation, and Core Web Vitals improvements.

Technical SEO GEO SEO Audits Core Web Vitals AI Powered SEO Tools ChatGpt Keyword Clustering Meta Data Optimization

Project Manager – Web Operations & Digital Marketing

Scholastic International

May 2017 - Nov 2025 (8 years 6 months)

Managed multi-site operations (18+ platforms) across APAC, EMEA, India, and international markets. Administered CMS operations in Drupal, AEM, and WordPress with structured release cycles. Drove Core Web Vitals improvements, schema implementation, and technical SEO foundation. Implemented GA4, GTM, and Adobe Analytics frameworks. Managed deployment coordination and version control. Executed multi-

Project Lead – Web Operations & Digital Marketing

Scholastic International

May 2014 - Apr 2017 (2 years 11 months)

Led web operations and digital marketing initiatives, managing multi-site environments and coordinating cross-functional teams.

Web Operations Digital Marketing Team Leadership

Sr. Web Operation Specialist

Scholastic International

Apr 2012 - Apr 2014 (2 years)

Specialized in web operations, managing CMS platforms and supporting technical SEO and analytics implementation.

Web Operations CMS Technical SEO Analytics

Project Lead – SEM

Netsmartz Infotech Pvt. Ltd

Sep 2011 - Apr 2012 (7 months)

Led digital marketing projects for 25+ international clients. Defined project roadmaps, deliverables, and team assignments. Led end-to-end SEM strategy across Search & Display networks, managed budgets, and developed A/B test plans.

SEM Google Ads Display Advertising Budget Management A B Testing Project Management

Team Lead – SEO / Sr. SEO Executive

Sapphire Infomatique

Jan 2010 - Jul 2011 (1 year 6 months)

Supervised SEO professionals executing campaigns across multiple industries. Executed on-page/off-page optimization and improved client search rankings through data-driven strategies.

SEO On Page SEO Off Page Optimization Team Leadership