Yulia Rupcheva

At Queue, I design an AI-powered platform that helps professionals grow their network and content presence. I consolidated fragmented interview data into a unified dashboard that doubled paid subscriptions and built personalized content templates that drove a 3x increase in engagement and new client acquisition.

Previously, I owned Instapanel's internal SaaS redesign end-to-end, from requirements and research through prototyping, testing, and developer handoff. I shipped proposal-writing and natural-language form features that reduced proposal drafting from 18 to 7 minutes and panelist search from 45 minutes to 3 seconds.

I've also taken Ureeka from 0→1 across iOS, desktop, and mobile, helping support its $8M in U.S. investment. At Foxtrot.ua, my e-commerce redesign contributed to a 10% increase in online sales revenue and 5% retention growth.

I work AI-natively across research, prototyping, and content, using judgment to decide what to keep and what to override. I enjoy turning ambiguous, data-heavy problems into products people actually enjoy using.