Skip to main content
Yara AbboudYA
Looking for a job

Yara Abboud

@yaraabboud

I clarify complex B2B messaging so buyers understand the value and take action.

Lebanon
Message

What I'm looking for

I'm looking to help consultants and B2B founders in complex industries clarify their messaging, strengthen buyer-facing content, and turn unclear value propositions into action.

I help consultants and B2B founders turn hard-to-explain work into messaging buyers can understand and act on. My clarity audits identify where LinkedIn profiles and websites lose potential buyers, then guide the messaging, copy, and content needed to fix it.

At Cedar Rose, I wrote the new website and developed articles, brochures, video and podcast scripts, internal newsletters, and CEO newsletter content. I partnered with product managers, sales leadership, and design to create clear, aligned messaging.

Before that, I spent seven years at eMcREY documenting complex digital payment solutions, including 50+ manuals and 40+ Arabic manuals for the ITAP project. I write and edit in English and Arabic, translating complex systems into useful content for the people who need to understand them.

Experience

Work history, roles, and key accomplishments

Yara Abboud logoYA
Current

Content Strategist

Jul 2025 - Present (1 year 2 months)

• Advise on content strategy and messaging across coaching, travel, and B2B sectors.
 • Develop business proposals, and digital marketing strategies aligned with real buyer needs and objections.
 • Completed DMI Certified Digital Marketing Associate (CDMA).

Cedar Rose logoCR

Bilingual Copywriter

Apr 2024 - Jun 2025 (1 year 2 months)

• Writing the new cedar-rose website: www.cedar-rose.com
• Developing clear compelling copy for articles, brochures, video scripts, podcast scripts, internal newsletters. Samples available at www.yarawriting.com
• Ghostwriting CEO's newsletter
• Collaborating with the product managers, sales director, and the designer to understand project requirements and convey aligned messaging.
• Editing an

Brand30 logoBR

Member

Sep 2023 - Aug 2024 (11 months)

Worked as Member at Brand30.

eMcREY logoEM

B2B Content Writer

Dec 2016 - Aug 2023 (6 years 8 months)

• Developing, maintaining, and publishing Manuals for 50+ Apex & Cortex card & token management digital payment solutions.
• Writing 40+ Arabic manuals as part of the ITAP project.
• Translating & editing documents & presentations from English to Arabic & vice versa.
• Maintaining & uploading all documents to Confluence.
• Coordinating with engineers for quality documentation.

Self-Employed logoSE

Freelance

Nov 2015 - Apr 2023 (7 years 5 months)

• Written web copy for solopreneurs:
Sample ( after Publishing) : https://www.paseo.consulting/

• Written educational guide at the link: https://t.ly/WkGWv

• Contributed to different magazines like: Cloud961 magazine, the first digital magazine in Lebanon,
as well as other magazines like Raseef22.net, and Responsible Business magazine.

• Served as VP for Community at JCI Beirut, whereby I pla

American University of Beirut logoAB

Graduate Assistant/ Research Assistant

Jul 2010 - Oct 2014 (4 years 3 months)

• Researched, analyzed, and documented how well 10 banks were doing on social media and whether their marketing strategy was effective.

• Analyzed Bank’s social media efforts using Twitonomy, Followerwonk, and other free social media analytics tools

• Wrote the test key and corrected students’ social media analytics assignments for Marketing 227: “Social Media in Digital Business”.

Education

Degrees, certifications, and relevant coursework

AB

American University of Beirut

Master of Business Administration (MBA), Business Administration and Management, Emphasis: Marketing

American University of Beirut logoAB

American University of Beirut

Master of Business Administration, Business Administration and Management

Pursued a Master of Business Administration (MBA) with an emphasis in Marketing, focusing on business administration and management.

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan