
Yara Abboud
@yaraabboud
I clarify complex B2B messaging so buyers understand the value and take action.
What I'm looking for
I help consultants and B2B founders turn hard-to-explain work into messaging buyers can understand and act on. My clarity audits identify where LinkedIn profiles and websites lose potential buyers, then guide the messaging, copy, and content needed to fix it.
At Cedar Rose, I wrote the new website and developed articles, brochures, video and podcast scripts, internal newsletters, and CEO newsletter content. I partnered with product managers, sales leadership, and design to create clear, aligned messaging.
Before that, I spent seven years at eMcREY documenting complex digital payment solutions, including 50+ manuals and 40+ Arabic manuals for the ITAP project. I write and edit in English and Arabic, translating complex systems into useful content for the people who need to understand them.
Experience
Work history, roles, and key accomplishments
• Advise on content strategy and messaging across coaching, travel, and B2B sectors.
• Develop business proposals, and digital marketing strategies aligned with real buyer needs and objections.
• Completed DMI Certified Digital Marketing Associate (CDMA).
• Writing the new cedar-rose website: www.cedar-rose.com
• Developing clear compelling copy for articles, brochures, video scripts, podcast scripts, internal newsletters. Samples available at www.yarawriting.com
• Ghostwriting CEO's newsletter
• Collaborating with the product managers, sales director, and the designer to understand project requirements and convey aligned messaging.
• Editing an
Worked as Member at Brand30.
• Developing, maintaining, and publishing Manuals for 50+ Apex & Cortex card & token management digital payment solutions.
• Writing 40+ Arabic manuals as part of the ITAP project.
• Translating & editing documents & presentations from English to Arabic & vice versa.
• Maintaining & uploading all documents to Confluence.
• Coordinating with engineers for quality documentation.
• Written web copy for solopreneurs:
Sample ( after Publishing) : https://www.paseo.consulting/
• Written educational guide at the link: https://t.ly/WkGWv
• Contributed to different magazines like: Cloud961 magazine, the first digital magazine in Lebanon,
as well as other magazines like Raseef22.net, and Responsible Business magazine.
• Served as VP for Community at JCI Beirut, whereby I pla
Graduate Assistant/ Research Assistant
Jul 2010 - Oct 2014 (4 years 3 months)
• Researched, analyzed, and documented how well 10 banks were doing on social media and whether their marketing strategy was effective.
• Analyzed Bank’s social media efforts using Twitonomy, Followerwonk, and other free social media analytics tools
• Wrote the test key and corrected students’ social media analytics assignments for Marketing 227: “Social Media in Digital Business”.
• Increased Sales by 70% as a medical sales representative
• Introduced 12 ophthalmic doctors to INTACs and ICL surgical products through cold sales calls, one on one training sessions, and seminars.
• Monitored and trained Doctors through surgeries to ensure success.
Middle School English Substitute Teacher
Sep 2007 - Jul 2008 (10 months)
• Taught English to seventh, eighth, and ninth graders
• Utilized Prentice Hall Series in Grammar and Literature.
Education
Degrees, certifications, and relevant coursework
American University of Beirut
Master of Business Administration (MBA), Business Administration and Management, Emphasis: Marketing
American University of Beirut
Master of Business Administration, Business Administration and Management
Pursued a Master of Business Administration (MBA) with an emphasis in Marketing, focusing on business administration and management.
Availability
Location
Authorized to work in
Website
yarawriting.comPortfolio
yarawriting.comSalary expectations
Job categories
Skills
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