Clara Rayes

I’m a content strategist and researcher with 5+ years of experience turning complex information into compelling, audience-focused narratives. I’ve produced policy reports, research publications, and persuasive communications for UNESCO, ICOMOS, and AUB audiences across four countries.

As a Program Recruiter at the American University of Beirut, I developed tailored written communications—including prospectus emails, program guides, and follow-up sequences—to engage 1,500+ prospective graduate students. I translated program details into clear value propositions and contributed to 70+ student enrollments per cycle, using Salesforce CRM data to refine messaging and improve lead-to-enrollment conversion.

At GAIA-Heritage, I produced research-driven heritage site content across Lebanon, Spain, Saudi Arabia, and Egypt. I synthesized technical findings into structured, publication-ready reports that informed international policy decisions, and I adapt content for expert and non-specialist audiences in multilingual contexts (EN/FR/AR).

My earlier research work—co-authoring CBDC research for the Central Bank of Lebanon and supporting UNESCO nomination materials for the ESA Business School—strengthened my ability to distill dense information into clear, credible narratives. I bring a consultative, cross-cultural approach, backed by training in health data analytics (Python, R, Power BI) and a strong focus on data-driven storytelling.