Xhensila Koka
@xhensilakoka
Market- and business-focused analyst driving growth for startups and brands.
GermanyWhat I'm looking for
I am a business and market analyst with hands-on experience supporting startups and early-stage ventures in market research, product positioning, and go-to-market strategy.
I have analyzed competitors and consumer trends across Europe and North America, developed financial models and MVPs, and created content and visual guidelines to support brand and product launches.
I’ve supported founder-facing platforms by validating hypotheses through surveys and interviews, conducting benchmarking in DACH and UK markets, and executing targeted outreach to investors and partners.
I combine qualitative and quantitative research, community-building and digital marketing tests to iterate product-market fit and drive measurable growth.
Experience
Work history, roles, and key accomplishments
Contact Business Analyst
Our Greenery
Aug 2025 - Oct 2025 (2 months)
Analyzed markets and competitors in smart indoor gardening and hydroponics across Europe and North America, producing a playbook with content, visual guidelines, and channel recommendations that supported B2B strengthening and B2C expansion plans.
Founder Associate
Founderland
Apr 2025 - Jul 2025 (3 months)
Supported CEO on Beacon 2.0 by conducting DACH/UK market analyses, validating hypotheses via surveys/interviews, building an MVP and financial model, and contributing to rebranding and brand communication.
Project Lead
MindFlow Languages
Jan 2022 - May 2024 (2 years 4 months)
Developed and tested a vocabulary-training language learning business model, ran digital campaigns (TikTok, Reddit), built brand identity and community, and adjusted the product through qualitative and quantitative insights to prepare MVT.
Education
Degrees, certifications, and relevant coursework
UBUniversity of Bologna
Master of Arts, Language, Society and Communication
2022 - 2024
Completed a Master of Arts in Language, Society and Communication with coursework and projects focused on language, society, and communication.
SSML Carlo Bo
Bachelor of Arts, Community, Interpreting and Translation
2017 - 2021
Completed a Bachelor-level program in Community, Interpreting and Translation with practical training in interpretation and translation.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
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