Xavier CADON
@xaviercadon
Founder and marketing expert focused on audience engagement strategies.
FranceWhat I'm looking for
As the founder of nodac, I am dedicated to building innovative go-to-market strategies that empower businesses to harness the potential of their network's data. My mission is to create powerful engagement outcomes that resonate with audiences and drive results.
With extensive experience in account-based marketing and customer success, I have successfully navigated complex organizational changes and led initiatives that enhance customer engagement. My background includes managing cross-functional teams, developing targeted marketing campaigns, and optimizing CRM systems to improve ROI.
I am passionate about leveraging data-driven insights to create personalized experiences for customers, ensuring that their needs are met and their voices are heard. I thrive in dynamic environments where I can collaborate with diverse teams to achieve common goals.
Experience
Work history, roles, and key accomplishments
NOFounder
nodac
Sep 2023 - Present (1 year 9 months)
Building the future of go-to-market strategies with nodac. Our mission is to help you harness the potential of your network's data for powerful engagement outcomes.
ABM Manager - Global
Cencora PharmaLex
Jul 2023 - Sep 2023 (2 months)
Part of the Global business development team at Pharmalex, I conducted the ABM pilot during a complex time of changes involving multiple takeovers and a new global team structure.
Account Based Marketing Manager
IWD
Nov 2020 - Jun 2023 (2 years 7 months)
Identified customer engagement marketing opportunities and partnered with various departments to create targeted marketing actions and content to support customer engagement.
International Customer Success Manager
IWD
Oct 2018 - Nov 2020 (2 years 1 month)
Managed an international client portfolio, provided technical support, and improved quality control of customer support through KPI tracking and dashboard creation.
Marketing Specialist Junior Connected
Fossil Group, Inc.
Sep 2017 - Oct 2018 (1 year 1 month)
Worked in a leading international group on connected watches, focusing on collection updates, performance analysis, and marketing budget management.
Education
Degrees, certifications, and relevant coursework
ESEM Strasbourg Business School
Master 2, Marketing
2017 - 2018
Completed a Master 2 (M2) in Marketing and Market Listening, focusing on advanced marketing strategies and consumer insights.
ININSEEC
Bachelor of Business Administration, Business Administration
2014 - 2016
Earned a Bachelor of Business Administration (BBA) with a focus on Entrepreneurship and Innovation, developing skills in business management and innovative practices.
UCUniversity of Canberra
Undergraduate, International Business
2014 - 2014
Pursued undergraduate studies in International Business, gaining foundational knowledge in global business practices.
Merkure Business School
BTS, Commerce
2012 - 2014
Completed a BTS in International Commerce, focusing on international trade and business operations.
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