Wongsakorn Tharonnitiwong
@wongsakorntharonniti
I build data-driven growth engines that improve acquisition efficiency, lead quality, and ROI across APAC.
What I'm looking for
At Jobsdb by SEEK, I lead digital marketing for Thailand across web and app platforms, aligning country, APAC, and cross-functional teams around full-funnel growth. My recent work delivered a 75% reduction in CPL and a 4x efficiency gain through paid media, technical SEO, tracking, and optimization.
Previously, I directed regional media strategy at Mediatropy, reducing Mastercard partner credit-card CPL by more than 66% in three months and building analytics frameworks that gave enterprise clients deeper performance visibility. At Pomelo Fashion, I led acquisition across seven international markets, cutting CAC by 50% while scaling app installs 4x and halving CPI.
I’ve also driven APAC performance campaigns at Ematic Solutions, including a 10x ROAS increase for Beauticool, and managed programmatic media and ad operations at PHAR Partnerships using aviation partner audience data for targeted acquisition and ROI-led spend allocation.
I focus on growth systems rather than isolated channels: integrating first-party data, attribution, A/B testing, MarTech, technical SEO, and AI-driven workflows to make marketing investment work harder.
Experience
Work history, roles, and key accomplishments
In my role at SEEK, I spearheaded digital marketing initiatives for Thailand, ensuring seamless execution across web and app platforms. By collaborating with cross-functional teams and APAC stakeholders, I aligned campaigns with business objectives, resulting in significant cost reductions and growth in qualified leads. My strategic focus on full-funnel optimizations and technical SEO led to recor
In my role at Mediatropy Digital Agency, I directed regional strategies and led a talented team of media and analytics professionals. I focused on restructuring operations to provide data-driven solutions for enterprise clients across the APAC and European markets. A highlight was successfully reducing partner credit card CPL by over 66% for Mastercard in just three months. Additionally, I enginee
In my role at Pomelo Fashion, I spearheaded digital acquisition strategies for seven international markets, managing a substantial budget. By implementing rigorous A/B testing, I successfully cut Customer Acquisition Cost (CAC) by 50% in just three months. Additionally, I scaled app installs fourfold while reducing Cost Per Install (CPI) by half through innovative creative testing.
In my role at Ematic Solutions, I specialized in digital performance marketing, focusing on executing impactful campaigns for enterprise clients across the APAC region. I successfully drove significant revenue growth for L'Occitane within three months and set a new CPA benchmark for True Corp. My efforts also led to a remarkable 10x increase in ROAS for Beauticool through targeted optimizations.
In my role at PHAR Partnerships, I managed regional digital media and ad operations, executing programmatic campaigns that maximized efficiency and reach. By leveraging exclusive audience data from major aviation partners, I architected targeted audience segments for precise user acquisition. My analysis of campaign data enabled strategic insights, allowing for dynamic media spend reallocations to
Supported event management activities at Fungjai, gaining hands-on experience in planning and execution.
During my university years in Beppu, Japan, I founded and led a dynamic team of eleven international members, focusing on cross-cultural collaboration. I directed all aspects of event management, successfully executing over 30 clubbing events, two live music concerts, and a full-scale music festival. This experience honed my leadership and operational skills while fostering a vibrant multicultural
Education
Degrees, certifications, and relevant coursework
Ritsumeikan Asia Pacific University
Bachelor of Business Administration, Strategic Management & Organization
2013 - 2017
Pursued a Bachelor of Business Administration with a focus on Strategic Management & Organization.
Ritsumeikan Asia Pacific University
Bachelor of Business Administration (BBA), Strategic Management & Organization
2013 - 2017
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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