Wongsakorn Tharonnitiwong
@wongsakorntharonniti
I build data-driven growth engines that improve acquisition efficiency, lead quality, and ROI across APAC.
What I'm looking for
At Jobsdb by SEEK, I lead digital marketing for Thailand across web and app platforms, aligning country, APAC, and cross-functional teams around full-funnel growth. My recent work delivered a 75% reduction in CPL and a 4x efficiency gain through paid media, technical SEO, tracking, and optimization.
Previously, I directed regional media strategy at Mediatropy, reducing Mastercard partner credit-card CPL by more than 66% in three months and building analytics frameworks that gave enterprise clients deeper performance visibility. At Pomelo Fashion, I led acquisition across seven international markets, cutting CAC by 50% while scaling app installs 4x and halving CPI.
I’ve also driven APAC performance campaigns at Ematic Solutions, including a 10x ROAS increase for Beauticool, and managed programmatic media and ad operations at PHAR Partnerships using aviation partner audience data for targeted acquisition and ROI-led spend allocation.
I focus on growth systems rather than isolated channels: integrating first-party data, attribution, A/B testing, MarTech, technical SEO, and AI-driven workflows to make marketing investment work harder.
Experience
Work history, roles, and key accomplishments
Country Digital Marketing Lead - Thailand
SEEK
Apr 2022 - Present (4 years 6 months)
In my role at SEEK, I spearheaded digital marketing initiatives for Thailand, ensuring seamless execution across web and app platforms. By collaborating with cross-functional teams and APAC stakeholders, I aligned campaigns with business objectives, resulting in significant cost reductions and growth in qualified leads. My strategic focus on full-funnel optimizations and technical SEO led to recor
Regional Director Of Media
Mediatropy Digital Agency
Oct 2021 - Apr 2022 (6 months)
In my role at Mediatropy Digital Agency, I directed regional strategies and led a talented team of media and analytics professionals. I focused on restructuring operations to provide data-driven solutions for enterprise clients across the APAC and European markets. A highlight was successfully reducing partner credit card CPL by over 66% for Mastercard in just three months. Additionally, I enginee
Regional Performance Marketing Associate Manager
Pomelo Fashion
Mar 2021 - Sep 2021 (6 months)
In my role at Pomelo Fashion, I spearheaded digital acquisition strategies for seven international markets, managing a substantial budget. By implementing rigorous A/B testing, I successfully cut Customer Acquisition Cost (CAC) by 50% in just three months. Additionally, I scaled app installs fourfold while reducing Cost Per Install (CPI) by half through innovative creative testing.
Senior Digital Performance Marketing Specialist
Ematic Solutions
Jul 2020 - Feb 2021 (7 months)
In my role at Ematic Solutions, I specialized in digital performance marketing, focusing on executing impactful campaigns for enterprise clients across the APAC region. I successfully drove significant revenue growth for L'Occitane within three months and set a new CPA benchmark for True Corp. My efforts also led to a remarkable 10x increase in ROAS for Beauticool through targeted optimizations.
Regional Digital Media Buyer & Ad Operations
PHAR Partnerships
Jan 2018 - Jun 2020 (2 years 5 months)
In my role at PHAR Partnerships, I managed regional digital media and ad operations, executing programmatic campaigns that maximized efficiency and reach. By leveraging exclusive audience data from major aviation partners, I architected targeted audience segments for precise user acquisition. My analysis of campaign data enabled strategic insights, allowing for dynamic media spend reallocations to
Event Management Intern
Fungjai
Oct 2017 - Nov 2017 (1 month)
Supported event management activities at Fungjai, gaining hands-on experience in planning and execution.
Founder / Lead
Prototype - Japan
Sep 2013 - Oct 2017 (4 years 1 month)
During my university years in Beppu, Japan, I founded and led a dynamic team of eleven international members, focusing on cross-cultural collaboration. I directed all aspects of event management, successfully executing over 30 clubbing events, two live music concerts, and a full-scale music festival. This experience honed my leadership and operational skills while fostering a vibrant multicultural
Education
Degrees, certifications, and relevant coursework
Ritsumeikan Asia Pacific University
Bachelor of Business Administration, Strategic Management & Organization
2013 - 2017
Pursued a Bachelor of Business Administration with a focus on Strategic Management & Organization.
Ritsumeikan Asia Pacific University
Bachelor of Business Administration (BBA), Strategic Management & Organization
2013 - 2017
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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