Looking for a job

Kulpariya Anisimov

@shyamaanisimov

Performance Marketing Specialist | Meta and TikTok lead generation at USD 48k monthly spend | Lead quality over lead volume

Thailand

Message

Performance marketer focused on paid social lead generation. Meta Certified Digital Marketing Associate.

I have managed Meta and TikTok lead generation campaigns with daily budgets of USD 1,200 to 1,600, covering audience strategy, creative briefing, lead form setup, budget pacing and daily optimization.

My focus is lead quality, not just lead volume. I work with valid CPL, validity rate and COGS so the leads that come in are actually worth what they cost.

Skills: Meta Ads Manager, TikTok Ads Manager, Meta Ads Library, Google Tag Manager, creative briefing, Excel reporting.

Open to remote and hybrid roles. Thai native, working English.

Experience

Work history, roles, and key accomplishments

Performance Marketing Specialist

N/A

Apr 2025 - Aug 2026 (1 year 4 months)

Meta and TikTok lead generation for a Singapore platform. Managed USD 1,200-1,600 daily ad spend (USD 35-48k/month). Ran audience strategy, creative briefing, lead form setup, pixel tracking and daily optimisation. Optimised for valid CPL, validity rate and COGS, not raw lead volume. Built Eventbrite registration pages and reconciled paid leads to confirmed attendees.

Social Media Marketing Performance Marketing Marketing Ads Manager Meta Ads TikTok Advertising TikTok Paid Advertising Channels Meta Ads Manager META Pixels

Founder and Head Coach

Healthy Swimming Team

Jan 2015 - Apr 2025 (10 years 3 months)

Founded and ran a swimming coaching business for nine years. Responsible for pricing, sales, client relationships and a team of coaches. Acquired clients through local marketing and referral, and managed retention across multi-month programmes. Carried full profit and loss responsibility, which is where my habit of watching cost per result daily comes from.

Teaching Coaching