At CASETiFY, I planned UGC content strategies and creative directions based on campaign objectives and performance insights. I analyzed UGC and paid social results to identify strong-performing content and inform future campaign best practices.
I also managed and optimized Meta Ads campaigns across global and European markets. Earlier at CASETiFY, I coordinated product shipments for 100+ KOL projects and handled daily customer inquiries in Cantonese, English, and Chinese.

