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Wayne KennedyWK
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Wayne Kennedy

@waynekennedy

Chief Product Officer at Goama who grew a gamification platform to $1.8M ARR and 5M monthly active users.

Australia
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At Goama, I grew the business from zero to $1.8M ARR and a $15M valuation, and scaled its embedded gamification platform to 24 countries and 5M monthly active users.

I led the pivot from carrier-billed games to an embedded platform, and brought 1.7 million players to one e-wallet partner in two weeks. I also built and led a 45+ person product, engineering, BI and growth team.

At Orange Jam, I designed a partner-led acquisition funnel that created 2.8M smart wallets at near-zero CAC. I shipped the relaunch in nine days using AI-first delivery and built a creator-acquisition engine with 2,000+ creators per event.

My product work has also included Ooredoo Myanmar’s greenfield launch, Roshan’s 3G launch and loyalty businesses across the Middle East. I bring experience in consumer growth, gamification, retention, monetisation and AI product strategy.

Experience

Work history, roles, and key accomplishments

OJ
Current

Fractional Chief Product Officer & Advisor

Orange Jam

Mar 2024 - Present (2 years 7 months)

Built product strategy and go-to-market from scratch, running product and growth with the founders. Designed the partner-led acquisition funnel that created 2.8M smart wallets at near-zero CAC and shipped the relaunch in nine days using AI-first delivery.

OM

Director, Product & Acquisition

Ooredoo Myanmar

Mar 2014 - Mar 2016 (2 years)

Built the local product team and led Ooredoo's greenfield Myanmar product launch, delivering several market-first products.

Education

Degrees, certifications, and relevant coursework

AA

Australian Graduate School of Management (AGSM)

MBA, Business Administration

2003 - 2005

Pursued an MBA at AGSM in Sydney, with a component at NYU Stern in New York, from 2003 to 2005.

NYU Stern School of Business logoNB

NYU Stern School of Business

MBA, Business Administration

2003 - 2005

Participated in the MBA program at NYU Stern in New York, as part of a joint program with AGSM, from 2003 to 2005.

Monash University logoMU

Monash University

Executive Certificate in Management, Management

2001 - 2001

Completed an Executive Certificate in Management at Monash University in 2001.

Tech stack

Software and tools used professionally

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