RARahul Anand
@rahulanand3
Results-driven copywriter and UX writer skilled in SEO and AI-enhanced content.
IndiaWhat I'm looking for
I am a dynamic, results-driven copywriter and UX writer with a strong academic background in Mass Communication and Journalism from Banaras Hindu University. I specialize in high-volume, high-quality content across industries—fashion, medical, hospitality, food & beverages, and technical domains—while leveraging SEO best practices and AI-assisted tools.
In my current role at Deloitte Digital I craft 20–25 diverse copies daily for international clients (FOX ONE, NMG, NX) and serve as a UX writer on a six-month FOX ONE project, earning two spot awards for consistently delivering on or ahead of schedule. I have experience testing and optimizing AI copy platforms (M-Gen AI Copywriting, Create Edge) to improve content generation workflows.
I have contributed to content operations at Unacademy, written web content for Dexdel, and executed SEO strategies at EXAMARLY, with earlier internships in audio content, research, and journalism. I bring a blend of creative storytelling, strategic thinking, and measurable content optimization to drive engagement and user experience.
Experience
Work history, roles, and key accomplishments
DDCopywriter & UX Writer
Deloitte Digital
Dec 2023 - Present (2 years 2 months)
Crafted 20–25 diverse copies daily for international clients across Fashion, Medical, Hospitality, F&B and Technical verticals; awarded 2 spot awards for timely delivery and optimized AI-assisted copy generation through testing M-Gen and Create Edge platforms.
UNContributed to content operational workflows and quality control to ensure efficient content delivery and consistency across learning assets during Aug–Nov 2023.
Web Content Writer
Dexdel Pvt. Ltd
May 2022 - Jul 2023 (1 year 2 months)
Developed engaging web content from May 2022 to July 2023 to enhance online presence and user engagement across client sites.
Search Engine Marketer
Examarly
Jul 2021 - Jan 2022 (6 months)
Executed SEO strategies including keyword research, on-page optimization and content curation; used MOZ and Google Analytics to improve blog traffic and CTR from July 2021 to Jan 2022.
Research Intern
Academics 4Nation
Jun 2020 - Aug 2020 (2 months)
Prepared four commentaries, a research paper and a research-methodology presentation during a remote internship from June to August 2020.
Audio Content Developer
Pascolan Pvt Ltd
Apr 2020 - Jun 2020 (2 months)
Developed and curated engaging Hindi audio content during a remote internship from April to June 2020.
TTJournalism Intern
The Tribune
May 2019 - Jun 2019 (1 month)
Gained hands-on experience in photojournalism, news writing and covering press conferences for Lifestyle and Jobs sections during May–June 2019.
Education
Degrees, certifications, and relevant coursework
BUBanaras Hindu University
Master of Arts, Mass Communication and Journalism
2018 - 2020
Activities and societies: Media coordination for university youth festival magazine.
Completed a Master of Arts in Mass Communication and Journalism at Banaras Hindu University from 2018 to 2020.
BUBanaras Hindu University
Bachelor of Arts (Honours), Political Science
2015 - 2018
Grade: CGPA: 6.98
Pursued a Bachelor of Arts (Honours) in Political Science at Banaras Hindu University from 2015 to 2018 with a CGPA of 6.98.
Kendriya Vidyalaya, Sector 31-D, Chandigarh
Higher Secondary (12th), Science (Physics, Chemistry, Mathematics)
Grade: 67.8%
Completed 12th grade (Science stream - PCM) with 67.8% in 2014.
Kendriya Vidyalaya, Kishtwar
Secondary School Certificate (10th), Secondary Education
Grade: CGPA: 9.4
Completed 10th grade in 2012 with a CGPA of 9.4.
Availability
Location
IndiaAuthorized to work in
Job categories
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