Walter Martinez

Led product discovery and delivery for ecommerce, DCS+Booking, SEO Booster, Payments, and Cargo verticals, designing complex B2B/B2C solutions for the global aviation industry. Implemented Microsoft Clarity for user behavior analysis and integrated Generative AI models for qualitative data processing.

Marketing lead for the business unit, coordinating commercial and digital service launches, corporate events, and web functionality enhancements. Integrated and validated special projects, maintained environmental communication systems, and streamlined passenger flows.

Co-created UX/UI for hybrid transactional MVPs during health contingency, including Delivery Point, FastPass, and Wi-Fi Captive Portal. Planned and conducted qualitative and quantitative user research including interviews, field observation, surveys, and usability testing.

Managed image and communication strategy for Ezeiza International Airport, promoting new services and spaces. Coordinated commercial, digital, and infrastructure launches, corporate events, and press and social media relations.

Executed visual strategy and brand identity for holding companies, including Converse Bank redesign, Aeropuertos Andinos del Perú brand creation, and Brasilia Airport launch leadership.

UI design, senior art direction, and editorial design roles at CP Proximity, Southern media, Tiempo Argentino, and Arent & Bottazzi.

Specialization in Human-Computer Interaction (HCI) currently in progress.

Diploma in User Research from the Universidad de Belgrano, completed in 2023.

Specialization course in UX Design & HCI from the Interaction Design Foundation, completed in 2023.

Diploma in Human-Centered Design from the Universidad Nacional de San Martín, completed in 2020.

Bachelor's Degree in Graphic Design from the Universidad de Buenos Aires, completed in 2005.

Research Design course from Edison, completed in 2023.

Product Discovery course from ProductHub, completed in 2022.