Open to opportunities

Von Yacob

@vonyacob

Message

Data-driven communications manager with expertise in digital strategy.

Australia

Message

What I'm looking for

I am looking for a role that fosters creativity and allows me to drive impactful digital strategies while contributing to a collaborative team environment.

I am a hardworking and solution-oriented young professional with a Bachelor of Science in Development Communication, majoring in Community Broadcasting. My career has been marked by a commitment to leveraging digital strategies to enhance communication and engagement. Currently, I serve as a Communications Manager for Senator Bam Aquino, where I have successfully managed official communication assets and executed comprehensive communication strategies that resulted in a 100% increase in metrics across all online platforms.

In my previous role as the Director for Digital Team Management at NAMAYAN Digital Inc., I created and implemented targeted digital strategies for various clients, achieving an impressive 80 million total reach for a nationwide campaign. My experience also includes spearheading online activations for the official campaign team of Presidential Candidate Leni Robredo, where I grew our online community public channels to approximately 30,000 members in just three months. I thrive in dynamic environments and am passionate about using my skills to contribute to organizational growth.

Experience

Work history, roles, and key accomplishments

Current

Director for Digital Team Management

Current

NAMAYAN Digital Inc.

Jul 2022 - Present (2 years 11 months)

Created and implemented digital strategies for clients, primarily focused on audience targeting and growth. Achieved 80M total reach for a nationwide campaign for a fuel company in the Philippines.

Digital Strategy Audience Targeting Content Creation Campaign Management Social Media Marketing

Current

Communications Manager

Current

Office of Senator Bam Aquino

Jul 2019 - Present (5 years 11 months)

Managed the official communication assets and full 360 communication executions for Senator Bam Aquino. Achieved a 100% increase in metrics across all online platforms including followers, reach, and engagement.

Digital Strategy Content Planning Brand Development Social Media Management Public Relations

Social Media Consultant

ReferralCandy

Oct 2022 - Oct 2023 (1 year)

Managed the social media strategy for the startup company. Launched an inter-agency campaign to allow target users to try the service.

Social Media Strategy Campaign Management User Acquisition Digital Marketing

Lead for Community Management & Online Activation

Official Campaign Team of Presidential Candidate Leni Robred

Oct 2021 - May 2022 (7 months)

Spearheaded the development and roll-out of all online activations during the 2022 Elections. Implemented a viral campaign and grew online community public channels to approximately 30,000 combined membership in three months.

Community Management Activation Viral Marketing Campaign Strategy Social Media Growth

Head of Digital

ALPAS Consultancy

Sep 2020 - Aug 2021 (11 months)

Grew the Digital Team of the agency and spearheaded the marketing strategies for local and international brands. Spearheaded the digital marketing strategy for the launch of Russia’s top real-estate brand in the Philippines.

Marketing Strategy Brand Management International Marketing Digital Marketing

Education

Degrees, certifications, and relevant coursework

University of the Philippines Los Banos

Bachelor of Science, Development Communication Major in Community Broadcasting

Majored in Community Broadcasting, focusing on development communication. Gained skills in various communication aspects relevant to community engagement.