Светлана Першуткина

I’m a Data Analyst with 3+ years collecting, analyzing, and interpreting data to drive business decisions. I build the reports and dashboards operations and product teams rely on daily—standardizing metric definitions, ensuring data accuracy, and turning trends into actionable insights.

At Whoosh (30M+ users), I owned support & CX analytics end-to-end, from reporting foundations to self-serve delivery. I cut operator response time by 60% and built dashboards on a single source of truth while aligning Product and Operations around shared metrics.

I also architected the cloud analytics warehouse and recurring reporting for the ride-quality (CSAT) domain. By defining measurement methodology and identifying satisfaction drivers, I helped lift average ride rating from 4.3 to 4.5 in key regions (statistically significant), and my root-cause analysis reduced geo-related complaints by 80%.

Earlier, at T-Bank, I designed and analyzed A/B tests for customer contact strategy, increasing conversion to debt repayment by 5 p.p., and I authored 20+ technical specifications with SQL-based validation to protect data integrity. I’ve also worked as a Geoanalyst for the Moscow Department of Transport, where my routing and demand modeling supported the city’s planning baseline and contributed to a project that won a national award for sustainable urban planning.