Open to opportunities

Vithya Moorthy

@vithyamoorthy

Message

Versatile digital marketing specialist driving brand growth and engagement.

Malaysia

Message

What I'm looking for

I am seeking a dynamic role in digital marketing that fosters creativity and strategic thinking, offering opportunities for professional growth and collaboration in a vibrant team environment.

I am a versatile digital marketing specialist with a strong foundation in strategic brand growth, content development, and consumer engagement. My experience spans regional and international markets, collaborating with global beauty and skincare brands such as Watsons, Miguhara, and Barenbliss. I have successfully achieved up to 20% growth in engagement and a 5% sales lift through data-driven campaigns tailored for diverse audiences.

With an MBA in Digital Marketing and a background in engineering, I combine analytical thinking with creative execution. I am adept at driving full-funnel marketing initiatives, optimizing digital presence, and transforming insights into measurable results. My recent role as a Marketing Executive at Fixelo Dmecking Engineering Work involved developing corporate branding strategies and enhancing digital engagement, which significantly increased brand visibility and lead generation.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Freelance

Nov 2020 - Present (4 years 6 months)

Partnered with global brands such as Watsons, Miguhara, Numbuzin, Aiken, and Barenbliss to develop and execute strategic content marketing campaigns, increasing brand engagement by 20%. Designed and implemented data-driven content strategies, resulting in a 15% surge in video views within one week and a 5% increase in post interactions.

Content Marketing Data Driven Market Research Social Media Management Digital Marketing Campaign Management

Marketing Executive

Fixelo Dmecking Engineering Work

May 2023 - Jan 2025 (1 year 8 months)

Developed and implemented corporate branding and digital marketing strategies, increasing brand visibility and lead generation. Optimized the company's website and digital presence, leading to higher organic traffic and enhanced customer engagement.

Branding Digital Marketing Lead Generation Website Optimization SEO Content Strategy Client Engagement Business Development

Chemical Engineering Trainee

Synthomer Sdn. Bhd

Jul 2020 - Oct 2020 (3 months)

Performed regular inspections and evaluations of nine glycol chiller units, proactively monitoring and adjusting settings to maintain optimal efficiency and system reliability. Collected and interpreted operational data to identify improvement opportunities, enhancing system performance and reducing downtime by an estimated 15%.

Glycol Chiller Units Reliability Performance Optimization Process Optimization Troubleshooting

Education

Degrees, certifications, and relevant coursework

Universiti Teknologi Malaysia

Masters of Business Administration, Digital Marketing

Grade: 3.94/4.00 GPA (First Class Honors)

Activities and societies: Thesis: ‘Improving Sales Performance for Fixelo Dmecking Engineering Work through Digital Marketing Strategies.’

Completed a Master of Business Administration with a focus on Digital Marketing. Thesis focused on improving sales performance through digital marketing strategies for Fixelo Dmecking Engineering Work. Graduated with First Class Honors, achieving a 3.94/4.00 GPA.

Universiti Teknologi Malaysia

Bachelor of Chemical Engineering, Chemical Engineering

Grade: 3.31/4.00 GPA (Second Class Upper Honors)

Activities and societies: Thesis: ‘The Effect of pre-treatment onto Cellulose Extractions from Tongkat Ali Fiber.’

Completed a Bachelor of Chemical Engineering. Thesis focused on the effect of pre-treatment onto cellulose extractions from Tongkat Ali Fiber. Graduated with Second Class Upper Honors, achieving a 3.31/4.00 GPA.