Looking for a job

Vishv User

@vishvuser

Message

Performance growth strategist focused on profit-driven D2C paid media and CRO.

India

Message

What I'm looking for

I seek a performance-driven role at a growth-focused company where I can lead paid media, CRO and full-funnel strategies to maximize ROAS and scale D2C revenue.

I am a performance growth strategist and hardcore D2C fanatic who builds profit-driven paid media and full-funnel growth systems for brands. I blend neuromarketing, psychology, and multimedia expertise to create data-backed campaigns that scale revenue and lower CPA.

I have led performance marketing for Indian and global D2C clients across Meta, Google, WhatsApp and Email, hiring and directing teams while overseeing creative direction, campaign execution, and analytics.

Notable outcomes include improving conversion rates, lowering CPA, and delivering strong ROAS and business growth through CRO experiments, retargeting, and irresistible offer building. I coordinate closely with creative, cinematography, and copy teams to ensure 360° campaign success.

I am trained in advanced digital marketing and AI-assisted creative tools, with certifications in Google Ads, Facebook Blueprint and others, and I seek to drive scalable, profit-first growth for ambitious brands.

Experience

Work history, roles, and key accomplishments

Performance Marketing Specialist

Elexa - The Studio

Jul 2024 - Feb 2025 (7 months)

Led performance marketing for Indian and global D2C brands, building and scaling full-funnel strategies that delivered exponential month-over-month business growth and improved CPA and ROI. Hired and directed a two-person team overseeing creative direction, campaign execution, data analysis, and organic growth.

Meta Ads Google Ads Paid Social Media Buying CRO Campaign Optimization Analytics Creative Direction

Performance Marketing Associate

EVitamin Inore

Jul 2023 - Jun 2024 (11 months)

Executed Meta Ads strategies for D2C clients, improving conversion rates by 27% and reducing CPA by 22% via full-funnel paid media plans and advanced CRO experiments. Analyzed performance data to optimize creative, audience segmentation, and media spend for maximum ROI.

Meta Ads CRO A B Testing Analytics Landing Page Optimization Segmentation Paid Media & Strategy Client Relations

Paid Social Specialist

Freelance (Multiple Startups)

May 2023 - Jun 2023 (1 month)

Planned and executed Meta Ads and local SEO strategies for startups across biotech, healthcare, and B2B eCom, delivering scalable growth through market research, digital strategy, design, and copywriting.

Meta Ads Local SEO Market Research Growth Strategy Graphic Design Copywriting Performance Optimization

Growth Strategist

The Big Deal Store

Mar 2023 - Apr 2023 (1 month)

Developed influencer-driven content strategies that increased Instagram engagement 50% within 25 days and produced social media playbooks that supported customer acquisition and retention and successful investor pitching.

Social Media Market Research Content Strategy Growth Hacking

Digital Marketing Executive

Disha Media House

Sep 2022 - Feb 2023 (5 months)

Handled full-stack digital marketing including copywriting, social media management, graphic design, SEO, GMB optimization, WhatsApp marketing, and paid media; launched a CRO-optimized lead-capture website for a wellness brand.

SEO Social Media Management WhatsApp Marketing Copywriting Graphic Design Google Ads CRO

Education

Degrees, certifications, and relevant coursework

Digital Chennai Scholar (Advanced Digital Marketing XAI Course)

Certificate, Digital Marketing

2022 - 2023

Activities and societies: Hands-on training, internship, 20+ certifications (Google Ads, Facebook Blueprint, HubSpot, Semrush), mentorship from industry experts.

Completed a 6-month advanced digital marketing program with internship covering performance marketing, SMM, SEO, automation, content and AI tool integration; earned multiple industry certifications.

United World School of Mass Communication, Karnavati University

Bachelor of Arts, Mass Communication

2019 - 2022

Activities and societies: Coursework in digital media, strategic communication, PR and journalism ethics; workshops and practical media projects.

Bachelor of Arts in Mass Communication with focus on journalism, advertising, public relations and digital media; participated in practical labs and workshops to develop media production skills.