At FCB SIX Kinnect, I lead integrated communication across CRM, UX, websites and lifecycle journeys for banking, healthcare, automotive and retail brands. I’ve developed communication systems that connect business goals with customer behaviour and make complex products easier to understand and act on.
At upGrad, I led lifecycle communication that contributed to a 35% increase in lead conversion. Personalised campaigns to revive dormant users contributed to a 20% revival rate.
At Hyper Connect Communications, I built brand voices and social-first communication across hospitality, wellness, finance and lifestyle. My work included brand personalities for Kotak Mutual Fund, SodaBottleOpenerWala, Grape County and Viveda Wellness.
At Insomniacs, I planned campaigns, websites, SEO content and social media communication, working with design and account teams from concept through execution. I also hold a Master of Physics from Université Paris-Sud and a Bachelor of Physics from Ramnarain Ruia College.
