Vipin Chandran
@vipinchandran
Digital marketing professional specializing in SEO and performance marketing, driving measurable organic growth and tracked conversions.
What I'm looking for
I’m a digital marketing professional with close to 2 years of SEO experience at Learnbay, where I contributed to 48% organic growth. I’ve also been actively moving into performance marketing after completing a SkillFloor certification.
In paid work, I ran a live Meta Ads campaign for a CA firm using Meta Pixel and GTM—handling audience targeting, conversion tracking, and creative testing. I’ve also set up and debugged tracking systems (Meta Pixel, GTM, and Microsoft Clarity) to keep events firing correctly.
On the SEO side, I led on-page, off-page, and technical efforts including keyword research, competitor analysis, and resolving crawl and broken-link issues. As an SEO Executive (Team Lead), I helped grow organic sessions from 410K to 600K and supported new course pages ranking on Google’s first page within 6 months.
Experience
Work history, roles, and key accomplishments
Freelance Digital Marketer
Acharya Professional Accountants
May 2026 - Present (2 months)
Ran a 13-day Meta Ads Traffic campaign for a CA firm client’s finance internship across 6 districts in Northern Kerala, supporting landing-page traffic and conversions. Set up and debugged Meta Pixel, GTM, and Microsoft Clarity for conversion tracking (including WhatsApp events).
SEO Executive (Team Lead)
Learnbay
Oct 2024 - Apr 2026 (1 year 6 months)
Led SEO efforts driving organic sessions from 410K to 600K (48% growth) and making it a main traffic source in GA4. Improved Semrush Site Health from 81% to 93%, ranked new Gen AI course pages on Google’s first page, and coordinated link-building initiatives while managing a team.
SEO Intern
Learnbay
Jul 2024 - Oct 2024 (3 months)
Supported on-page SEO including keyword research, content updates, and FAQ schema, and created backlink content to support link-building campaigns.
Education
Degrees, certifications, and relevant coursework
St Aloysius Institute of Management & Information Technology (AIMIT)
Master of Business Administration, Marketing and Business Analytics
2021 - 2023
Completed an MBA in Marketing and Business Analytics at St Aloysius Institute of Management & Information Technology (AIMIT).
St Aloysius College (Autonomous)
Bachelor of Business Administration, Business Administration
2018 - 2021
Completed a Bachelor of Business Administration at St Aloysius College (Autonomous).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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