I’m looking for a role where I can use business development skills and commercial strategy to drive measurable revenue growth, build partnerships, and improve operations—while creating real social impact through brand and community-led initiatives.
Viona Andrea
@vionatan
Commercial Growth & Business Development Specialist
What I'm looking for
Commercial growth and operational restructuring professional with an entrepreneurial background in revamping business models, building partnerships, and driving operational efficiency. I work at the intersection of strategy, people, and execution — turning ideas and under-structured systems into sustainable, scalable realities.
✔️ 3 years of professional experience, including: Big-4 Consulting, Fintech market growth & expansion
✔️ 3 years of entrepreneurial background: founded a community-based beauty academy & consulting and acted as a de facto COO alongside the founder of a wedding couture house.
✔️ 20+ various public speaking and corporate coaching opportunities in 2 years ✔️ Liaison committee for 2019 TEDx event
✔️ 3.8 GPA Monash University graduate with Finance & Business Statistics area of focus.
With experience across finance, market research, and brand-led businesses, my work often sits between the analytical and the human: building partnerships, improving operations, and creating experiences that strengthen both business outcomes and community impact. I’m especially drawn to work that creates meaningful impact — whether through technology & innovative projects, community-building, education, creative industries, or mission-driven organizations.
My whole life has been a series of dreaming big, taking bold risks and saying yes to the impossible. Reach out to me if you're ready to bring your business to greater heights, let's build together.
Experience
Work history, roles, and key accomplishments
Chief of Business Development
White Petals Atelier Bridal & Couture
May 2025 - Present (11 months)
Restructured the end-to-end business flow and customer experience, scaling the Ready Rent segment to better position the brand as a bespoke couture house. Improved operational efficiency and digital performance by cutting ineffective marketing costs by 60% while growing social media presence 150% and in-person traffic 3x in 4 months.
Founder & Head Analyst
Jakarta International Color Academy
Oct 2023 - Present (2 years 7 months)
Founded and leads a beauty/education venture researching human undertones and applying insights to face-and-body image and market strategy. Built 50+ brand partnerships and delivered 20+ activation events, generating 35% traffic overflow for clients, while achieving 75% community engagement and 98% product check-out conversion.
Valuation & Modeling Associate
Ernst & Young (EY)
Nov 2021 - Oct 2022 (11 months)
Performed valuation, financial modeling, and market benchmarking to support commercially grounded investment and growth decisions across multiple industries. Produced macroeconomic research and historical analysis to inform company valuation and land/property market value review reporting.
Business Development Analyst
CapBay Malaysia
Nov 2019 - Mar 2020 (4 months)
Supported business expansion by prospecting and liaising on B2B partnerships while conducting credit market research for fintech lending products. Helped test and optimize fintech web/mobile platform flows, creating daily C-level reports with data visualization and analysis.
Education
Degrees, certifications, and relevant coursework
Monash University
Bachelor of Business & Commerce, Econometrics & Business Statistics; Finance
2018 - 2021
Bachelor of Business & Commerce with a double major in Banking & Financial Management and Econometrics & Business Statistics (Econometrics & Business Statistics; Finance).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Skills
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