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Viona AndreaVA
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Viona Andrea

@vionatan

Commercial Growth & Business Development Specialist

Indonesia
Message

What I'm looking for

I’m looking for a role where I can use business development skills and commercial strategy to drive measurable revenue growth, build partnerships, and improve operations—while creating real social impact through brand and community-led initiatives.

Commercial growth and operational restructuring professional with an entrepreneurial background in revamping business models, building partnerships, and driving operational efficiency. I work at the intersection of strategy, people, and execution — turning ideas and under-structured systems into sustainable, scalable realities.

✔️ 3 years of professional experience, including: Big-4 Consulting, Fintech market growth & expansion
✔️ 3 years of entrepreneurial background: founded a community-based beauty academy & consulting and acted as a de facto COO alongside the founder of a wedding couture house.
✔️ 20+ various public speaking and corporate coaching opportunities in 2 years ✔️ Liaison committee for 2019 TEDx event
✔️ 3.8 GPA Monash University graduate with Finance & Business Statistics area of focus.

With experience across finance, market research, and brand-led businesses, my work often sits between the analytical and the human: building partnerships, improving operations, and creating experiences that strengthen both business outcomes and community impact. I’m especially drawn to work that creates meaningful impact — whether through technology & innovative projects, community-building, education, creative industries, or mission-driven organizations.

My whole life has been a series of dreaming big, taking bold risks and saying yes to the impossible. Reach out to me if you're ready to bring your business to greater heights, let's build together.

Experience

Work history, roles, and key accomplishments

WC
Current

Chief of Business Development

White Petals Atelier Bridal & Couture

May 2025 - Present (11 months)

Restructured the end-to-end business flow and customer experience, scaling the Ready Rent segment to better position the brand as a bespoke couture house. Improved operational efficiency and digital performance by cutting ineffective marketing costs by 60% while growing social media presence 150% and in-person traffic 3x in 4 months.

JA
Current

Founder & Head Analyst

Jakarta International Color Academy

Oct 2023 - Present (2 years 7 months)

Founded and leads a beauty/education venture researching human undertones and applying insights to face-and-body image and market strategy. Built 50+ brand partnerships and delivered 20+ activation events, generating 35% traffic overflow for clients, while achieving 75% community engagement and 98% product check-out conversion.

CM

Business Development Analyst

CapBay Malaysia

Nov 2019 - Mar 2020 (4 months)

Supported business expansion by prospecting and liaising on B2B partnerships while conducting credit market research for fintech lending products. Helped test and optimize fintech web/mobile platform flows, creating daily C-level reports with data visualization and analysis.

Education

Degrees, certifications, and relevant coursework

Monash University logoMU

Monash University

Bachelor of Business & Commerce, Econometrics & Business Statistics; Finance

2018 - 2021

Bachelor of Business & Commerce with a double major in Banking & Financial Management and Econometrics & Business Statistics (Econometrics & Business Statistics; Finance).

Tech stack

Software and tools used professionally

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