Iti Maroli
@itimaroli
Creative Specialist with 20+ years in content creation and strategy.
What I'm looking for
With over 20 years of experience in content creation and strategic planning, I have honed my skills in managing high-profile media and advertising projects. My journey has taken me from producing award-winning advertising films to crafting compelling narratives as a freelance content writer and creative consultant. I thrive on designing effective strategies that ensure consistent messaging across diverse platforms, creating engaging content that resonates with audiences.
Throughout my career, I have been a core member of teams that have significantly increased viewer engagement and brand recognition. My role as a project lead for over 300 hours of high-profile TV shows has equipped me with the ability to manage budgets and timelines effectively while leading teams to achieve outstanding results. I take pride in my ability to adapt research findings into content that captivates and engages consumers, contributing to successful projects that have reached millions.
Experience
Work history, roles, and key accomplishments
Content Writer & Creative Consultant
Freelance
Jun 2021 - Present (4 years)
As a freelance content writer and creative consultant, I specialize in creating engaging content for various platforms, including websites, brochures, and marketing materials. I also provide ghostwriting services and scriptwriting for ad-films and TV shows.
Creative Director
ZEE STUDIOS; STAR TV; Radio Today; OPTYMYSTIX Productions
Feb 2007 - Apr 2021 (14 years 2 months)
Led creative projects for major television networks, managing over 300 hours of high-profile TV shows. Developed best practices for content creation and contributed to international sales of TV formats, enhancing brand recognition.
Advertising Agency Producer
Saatchi & Saatchi; UTV; Bates; JWT
Jan 1990 - Dec 2006 (16 years 11 months)
Produced over 300 advertising films and radio commercials, establishing in-house production centers and managing projects with leading directors. Contributed to award-winning campaigns and maintained profitability.
Education
Degrees, certifications, and relevant coursework
Sophia Polytechnic
Post-Graduate Diploma, Mass Communication
Completed a Post-Graduate Diploma in Mass Communication, focusing on various aspects of media, communication strategies, and content creation.
Sophia College
Bachelor of Arts, Economics
Earned a Bachelor of Arts in Economics, studying economic theories, principles, and their applications in real-world scenarios.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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