CMCollins Muchiri
@collinsmuchiri
Product designer focused on user-centered solutions that drive measurable business growth.
KenyaWhat I'm looking for
I am a Digital Product Designer with extensive experience turning complex user flows into intuitive, high-converting digital products. I treat design as a tool for solving business challenges, driving measurable results like improving click-to-book rates by 22% and increasing mobile sessions by 30% through mobile-first and conversion-focused design.
My work spans e-commerce, financial platforms, hospitality and luxury branding, where I combine strong visual and interaction design with user research, prototyping, and cross-functional collaboration to deliver accessible, high-impact experiences. I focus on strategic positioning, usability, and brand cohesion to boost trust, direct inquiries, and revenue growth.
Experience
Work history, roles, and key accomplishments
Product Designer
Chika Co
Jan 2022 - Jan 2026 (4 years)
Redesigned booking and room-selection flows, increasing click-to-book rates by 22% and delivering a 20% uplift in booking completions via a growth-focused quick-book dashboard while ensuring accessibility compliance.
Product Designer
DesignLab Studio
Jan 2022 - Dec 2025 (3 years 11 months)
Led end-to-end product and brand design initiatives, improving grocery checkout task completion by 18% and increasing direct inquiries for a boutique property by 25% through premium visual identity work.
Education
Degrees, certifications, and relevant coursework
TKTechnical University of Kenya
Bachelor of Design Technology, Design Technology
2017 - 2020
Pursued a Bachelor's in Design Technology with coursework focused on design principles and applied product design (listed as in progress).
USAID Sales Program
Certificate, Sales & Customer Service
2019 - 2019
Completed a certificate program in Sales & Customer Service focused on sales skills and customer support best practices.
JTJomo Kenyatta University of Agriculture and Technology
Bachelor of Science, Operations Research
2017 -
Enrolled in a Bachelor's program in Operations Research at the agriculture and technology faculty (listed as in progress).
Koelel High School
High School Diploma, Secondary Education
2012 - 2015
Grade: B+
Completed secondary education with a final grade of B+.
Availability
Location
KenyaAuthorized to work in
Website
designlabstudio.coJob categories
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