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Vighnesh Ramesh

@vighneshramesh

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Senior Business Analyst at noon who grew active advertisers 17% month-over-month through incentive programs.

United Arab Emirates

Message

At noon, I own ads-growth analytics across 10,000+ advertisers and 500+ brands. I designed and ran incentive programs that grew active advertisers approximately 17% month-over-month.

I manage advertiser credit programs and led ad-spend optimization for major brands, improving ROAS by 50% up to 2x across key accounts. I also built consumption-based budget and stock-aware product recommendation systems.

I automated reporting pipelines in Airflow and DAGMan on BigQuery, moving reporting from days to daily refreshes. I built self-serve dashboards in Looker, Looker Studio, and Google Sheets for internal teams and external brand-marketing partners.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Analyst

Current

Noon

Feb 2025 - Present (1 year 8 months)

Owns analytics for the ads-growth function across 10,000+ advertisers and 500+ brands, running multiple concurrent programs and delivering reporting for Ad Sales, VPs, and GMs. Designed and ran incentive programs that grew active advertisers ~17% month-over-month, managed credit programs totaling millions of dollars, and led ad-spend optimization improving ROAS by 50% up to 2x.

SQL Airflow DAGMan BigQuery Looker Google Sheets Google Apps Script Forecasting A B Testing Python ETL ELT ROAS optimization Incentive Programs Budget Recommendations Product Recommendation Systems Sales Commissions Systems Stakeholder Management

Business Analyst

Noon

Mar 2023 - Feb 2025 (1 year 11 months)

Set up, ran, and optimized advertising campaigns for major brands, and managed a team of campaign specialists. Forecasted advertising spend and revenue targets at 90%+ accuracy, informing quarterly target-setting and resource allocation for the ad sales org.

SQL Forecasting Campaign Management Team Leadership KPI Design Reporting Stakeholder Management

Software Development & Data Analytics Intern

KPTAC

Jan 2022 - Jul 2022 (6 months)

Performed exploratory data analysis (EDA) and built recurring data reporting for management to support decision-making. Contributed to front-end web development alongside analytics work.

Data Analysis EDA Reporting Frontend Development