Mayank Mathur

Drove an incremental 6M Euro investment into discounts by leading weekly monetization strategy meetings for senior leadership, for which I built an LLM-based workflow that captured performance data across 8 markets, surfaced the drivers behind the trends, and recommended discount product usage to grow topline.

Grew order penetration for a key discount product by 12% through sales strategy designe

Led analytics for a key advertising product, increasing CVR by 11% and CTR by 6% by building data infrastructure and training Sales teams in data, product, and marketing strategies.

Elevated Talabat to ‘best in class’ status for menu quality across all Delivery Hero entities by designing and coordinating Sales efforts across 8 markets to improve image coverage, description coverage, and vendor it

Automated Journal Entry Testing - a process that was executed over days - into an hour-long workflow by building a testing tool on Power BI that integrated General Ledger and Trial Balance datasets, enabling selection of 15+ audit tests aligned to ISA.

Built automated Power BI dashboards to analyze employee acquisition and turnover trends across 10+ offices in MENA.

Developed ERP-based reconciliation models to detect fraud and process maturity issues across Procure-to-Pay, Order-to-Cash, and inventory records for clients in entertainment, consumer goods, and technology.

Worked as Data Analyst at Deloitte.

Grew online conversion rates by 30% on average across 10+ clients while managing a ~$183K digital marketing budget. Used Google Ads, Google Analytics, and Tag Manager to support A/B testing, budget optimization, and performance analysis.

Writer for the "Daily Arts"​ section of the University of Michigan's premier student run newspaper as a Film Journalist/Critic.

Assisted in efforts to help clients understand the reach and effectiveness of their digital marketing efforts by analyzing their advertising performance on various publishing platforms.

Key responsibilities included:
Assisting in agency pitches, Data Analysis, ROI Analysis, Market Research, Competitive Analysis

Tools/Platforms used:
MS Excel and Google AdWords

Assigned to the Client Servicing and Creative departments to assist in daily of production of print advertising campaigns.

In the Creative department, I conceptualized and created print advertisements for consumer products Philips Trimmer and the Usha Steam Iron. I also wrote the script of an audiovisual presentation for Pernod Ricard India’s annual retreat and met with the client to discuss the

The remittance market represented a new avenue of business for the bank and it needed to decide whether the money transfer business was an economically viable source of revenue.

As an intern, I designed and presented a business model detailing strategies of entry into the remittance business based on market research and competitive analysis of local banks and exchange houses. This also included

As a rotational intern, I conducted market research and competitive analysis in order to assist in the agency's pitch for the Ski Dubai, PlayNation and Magic Planet entertainment outlets.

I also conducted market research in order to assist Yoplait Yogurt in understanding its target audience attitude towards the product.

During my time in the Creative department, I created a sampling strategy fo

Nov 2025

Nov 2025