Vidya Patil
@vidyapatil
Dynamic digital marketing professional with expertise in campaign management.
What I'm looking for
I am a dynamic and results-driven Digital Marketing professional with over 5.6 years of experience in executing impactful marketing strategies and managing client relationships. My journey has equipped me with a robust skill set in email marketing, SEO, A/B testing, and project execution. I thrive on leveraging technology to enhance marketing efficiency and drive business growth.
In my most recent role as a Senior Software Engineer in the Digital Marketing Department at MS Hectranet, I successfully managed data-driven email marketing campaigns that significantly increased engagement rates. I served as a key point of contact for internal teams and external stakeholders, ensuring seamless campaign execution and timely delivery. My expertise in developing responsive landing pages using HTML and CSS, along with my ability to conduct keyword research for SEO optimization, has been instrumental in achieving high-performance marketing operations.
With a Bachelor of Engineering in Electronics & Communication and various industry certifications, I am passionate about continuous learning and innovation. I am eager to contribute my skills and experience to a forward-thinking organization that values creativity and collaboration.
Experience
Work history, roles, and key accomplishments
Senior Software Engineer
MS HECTRANET
Jul 2018 - Jan 2024 (5 years 6 months)
Managed and executed data-driven email marketing campaigns, enhancing engagement rates. Coordinated with internal teams and stakeholders for seamless campaign execution, led A/B testing initiatives, and developed responsive landing pages to improve user experience and conversions.
Lab Assistant
INDIRA SHIVA RAO POLYTECHNIC
Dec 2017 - Apr 2018 (4 months)
Assisted students in understanding logic design concepts through hands-on lab sessions and provided guidance on hardware tools and troubleshooting.
Technical Support Specialist
ZENITH COMPUTERS LIMITED
Jun 2011 - May 2013 (1 year 11 months)
Provided technical support services for laptops and desktops, troubleshooting hardware issues, conducting repairs, and maintaining documentation for technical analysis.
Education
Degrees, certifications, and relevant coursework
Visvesvaraya Technological University
Bachelor of Engineering, Electronics & Communication
2006 - 2010
Completed a Bachelor of Engineering in Electronics & Communication, gaining a strong foundation in electronic systems, communication technologies, and circuit design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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