At HAVAS, I led integrated campaigns across digital, social, and traditional formats for B2B and B2C clients, including TOI, Sattva, and Carrier. I developed brand positioning, campaign narratives, and content ideas across real estate, healthcare, tech, and F&B.
For Sattva, I grew social engagement and the follower base, with a marked rise in female audience, through Chatty Chaitra, an original social IP. I also contributed to continuous new-business pitching and helped win the Sattva account.
At Pink Lemonade Communications, I headed strategy and integrated campaigns for accounts including Eastern, Deccan Herald, Societe Generale, Puravankara, and Barbeque Nation. Eastern’s Valentine’s Day campaign delivered 1.8M reach, a 50% rise in engagement, and a 164% rise in profile visits from the previous month, with a very small media budget.
I also wrote ad and campaign copy at Ruckus Advertising & Events and helped conceptualise campaigns, build pitch decks, and run competitor analysis. At Doordarshan, I researched and co-wrote a six-episode Kisan programme script on sustainable farming, and supported pre-shoot and post-production.
