VSVidhee Shukla
@vidheeshukla
Digital Marketing Specialist with a proven track record in SaaS growth.
IndiaWhat I'm looking for
I am a dedicated Digital Marketing Specialist with extensive experience in the SaaS industry, currently working at PRIVADO.AI. My journey has been marked by significant achievements, including successfully increasing ICP attendees at our annual Bridge summit from 1200 to over 1600. I excel in generating new contacts and nurturing leads, with a conversion rate of 7-12% to MQLs through effective marketing funnels.
Previously, I served as a Growth & Community Manager at TAKE2.AI, where I acquired over 1500 users in just three months by leveraging various platforms like LinkedIn and Reddit. My analytical skills allow me to track website traffic and measure the impact of digital campaigns effectively. I also have a strong background in content marketing, having increased organic traffic by 23%-35% month-over-month during my tenure at INDIA SOURCING NETWORK.
As the founder of Webinars Today, I successfully collaborated with C-suite executives to host exclusive webinars, building a community of over 25,000 members. My expertise spans various MarTech tools and media platforms, enabling me to create impactful marketing strategies that drive results.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist, SaaS
Privado.AI
Jan 2024 - Present (1 year 4 months)
Bagged 1600+ ICP attendees at their annual Bridge summit against 1200 previous year. Generated consistent in-flow of net new contacts at the TOFU level of which 7-12% converted to MQL’s through nurture funnels. Organised, facilitated and successfully run Field Marketing initiatives at company-hosted dinners, industry-wide get-togethers and product showcase events.
Growth & Community Manager, SaaS
Take2.AI
Jan 2022 - Present (3 years 4 months)
Acquired 1500+ users in 3 months using LinkedIn Sales Navigator, Recruiter, Craigslist, Reddit, Slack, Discord, SalesQL, and PhantomBuster. Tracked all website traffic generated by email, social media and digital campaigns to monitor traffic using GA4, UTM parameters and platform dashboards. Defined clear metrics (open rates, CTRs, replies) to measure impact and track the progress of ongoing and n
Digital Marketing Specialist, B2B Sourcing Platform
India Sourcing Network
Jan 2020 - Present (5 years 4 months)
Designed and executed content marketing strategy resulting in increased monthly organic traffic by 23%-35% MoM. Designed and executed editorial calendars for platform-specific audience on Facebook, LinkedIn, YouTube, Pinterest and Instagram. Developed web pages, newsletters, and promotional media to launch and promote paid workshops and India Sourcing Trip WEBINARS TODAY.
Founder, Exclusive webinars platform
Webinars Today
Jan 2020 - Present (5 years 4 months)
Successfully collaborated with 13 C-suite executives via LinkedIn to host exclusive, live webinars on the platform. Ranked for 7 medium-difficulty and 1 high-difficulty keyword on first and second SERP. Organically built a community of 25K+ members in the Facebook group: Webinars Today.
Digital Marketing Executive, Investment consultancy for HNI’s
Krypton Global Investments
Jan 2019 - Present (6 years 4 months)
Led awareness and lead generation campaigns from strategy to optimisation for a daily budget of $200 across search and social platforms. Actively co-ordinated with internal team and external agencies to meet and overachieve social media and content marketing KPIs via Asana and Monday.com. Used data to build strategies for targeting specific markets and consumer demographics throughout various geog
Education
Degrees, certifications, and relevant coursework
SHEILA RAHEJA BUSINESS SCHOOL
MBA PROGRAM, Marketing
Activities and societies: Appointed lead for inter-collegiate marketing events for the year 2018-19
Two-year, full-time degree program for accomplished graduates and professional executives. Appointed lead for inter-collegiate marketing events for the year 2018-19.
VIVA COLLEGE OF ARTS, COMMERCE AND SCIENCE
Bachelor of Commerce, Commerce
Grade: First division
Activities and societies: Community engagement manager: professors and alumni
Achieved first division in the Bachelor of Commerce program. Served as Community Engagement Manager, fostering connections between professors and alumni.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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