Victor Palacios Pierral

Lidero la estrategia integral de medios desde la gestión de un equipo multidisciplinario para las marcas más icónicas del país (Cerveza Cristal, Pilsen Callao y Brand Integration), orquestando una visión donde la comunicación y el negocio convergen en un solo punto.

Led 360° media strategy for Grupo Gloria, managing a multidisciplinary team and aligning brand and business goals through an integrated ATL-to-digital communications vision. Drove agile, continuous-improvement ways of working to address market communication challenges.

Owned digital media leadership for Walmart (CAM), providing strategic vision for key accounts and corporate areas while coordinating integrated communications with ATL teams.

Provided digital media consulting for INPPARES (ONG) from January 2022 to January 2023.

Led the digital team and strategy for the Coca-Cola Company (Peru) portfolio, integrating innovation across ATL and digital to deliver high-impact cross-media communications. Directed digital funnel strategies, research and data intelligence, and audience clustering approaches to improve targeting and performance.

Served as Chief Digital Officer, leading digital direction across Publicis agencies in Venezuela and overseeing multidisciplinary teams spanning creativity and media. Built new business opportunities, developed digital strategies with budget control, and supported research and data intelligence.

Directed creative and digital functions at Criollos, generating 360° digital strategy and conversion-focused brand experiences. Managed projects and teams while coordinating BTL events and developing new business and strategic alliances.

Led GroupM digital direction across Mindshare and MEC (and Iman) in Venezuela, driving innovation-focused digital projects and integrating cross-team delivery. Acted as an ambassador within the holding network to represent and coordinate initiatives.

Advanced from Digital Media Planner to Director Digital at Mindshare, responsible for digital media planning as well as negotiation and purchasing. Managed digital media planning activities across client accounts.

Completed an MIT Professional Education program in Management Strategy: Critical Problem Solving and Business & Management (Apr 2025–May 2025).

Completed consultant training in Ciberinteligencia y Contrainteligencia (2020).

Studied Storytelling focused on communication and media (2019).

Completed a Master’s program in Marketing Político y Comunicacional (2017–2018).

Completed a diploma program in Social Media Management (2011–2012).