Open to opportunities

Victor Leon

@victorleon

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Ecommerce content and SEO specialist with web design expertise.

Colombia

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What I'm looking for

Busco roles donde lidere optimización SEO y diseño web, en equipos orientados a resultados, crecimiento y mejora continua.

Soy un profesional en Publicidad y especialista en Gerencia de Diseño con amplia experiencia en SEO Content, diseño web, webmastering y gestión de contenido para ecommerce. He optimizado páginas de producto y arquitecturas web usando herramientas como Ahrefs, Screaming Frog, SurferSEO, SEMrush, Google Search Console y Google Analytics para aumentar tráfico orgánico y conversiones.

También diseño interfaces UI/UX y desarrollo sitios adaptativos con HTML5, CSS3, JavaScript y CMS (WordPress, Joomla, Drupal), gestiono entornos cPanel/WHM y ejecuto campañas SEO/SEM, Google Ads y social ads. Me enfoco en soluciones que mejoran la experiencia de usuario y los resultados comerciales.

Experience

Work history, roles, and key accomplishments

Current

Ecommerce Content SEO Specialist

Current

Holafly

Aug 2023 - Present (2 years 2 months)

Improved product page visibility and organic traffic by optimizing meta titles, descriptions, schemas and PDP content; conducted keyword research and analytics-driven SEO adjustments to increase organic conversions.

Keyword Research Google Analytics Google Search Console Ahrefs Screaming Frog SurferSEO

Website Designer & Webmaster

IPG Mediabrands - Reprise

Feb 2019 - Nov 2019 (9 months)

Developed wireframes, mockups and responsive HTML/CSS/JS builds; maintained CMS sites, integrated features and performed QA to improve UX and site reliability for marketing campaigns.

HTML5 CSS3 JavaScript Adobe XD Illustrator Photoshop CMS Email Marketing

Community Manager & Webmaster

Instituto Nacional de Metrología

Feb 2019 - Nov 2019 (9 months)

Led redesign and management of institutional websites, developed and tested PHP integrations with local databases, and monitored site security, usability and performance metrics.

PHP HTML CSS UI UX Google Analytics Content Management MySQL

Docente Técnico Web

Escuela de Artes y Letras

Feb 2018 - Oct 2018 (8 months)

Delivered technical instruction in web development (HTML, CSS) and visual identity, planned and evaluated training programs and guided student portfolios and projects.

HTML CSS Portfolio Review Teaching

Digital Coordinator

M.E.C.A. S.A.S

Jan 2016 - Jun 2017 (1 year 5 months)

Designed and executed SEO and SEM campaigns across channels, implemented communication tactics and media plans that enabled cross-selling and met client strategic goals.

SEO SEM Media Planning Cross Channel Marketing Analytics KPI Tracking

Webmaster

Guardianes Seguridad Avanzada

Dec 2013 - Dec 2015 (2 years)

Built responsive sites and CMS templates using HTML/CSS/JS, managed content and SEO for WordPress/Drupal/Joomla, and ran digital advertising and email marketing campaigns to boost visibility.

WordPress Drupal Joomla HTML CSS JavaScript SEO Google Analytics Email Marketing

Webmaster

Cruz Roja Cundinamarca

Feb 2013 - Oct 2013 (8 months)

Managed CMS platforms, implemented SEO/SEM strategies, developed front-end code (HTML/CSS/JS/jQuery/PHP) and administered social media and Google Ads campaigns for institutional outreach.