Open to opportunities

Vicky Yuen

@vickyyuen

Message

Senior UX/UI designer driving product-led growth and design systems.

Hong Kong

Message

What I'm looking for

I seek product-focused roles where I can lead design systems and cross-functional teams, use AI to accelerate delivery, and drive measurable improvements in conversion, retention, and user satisfaction.

I am a Senior UX/UI Designer with 10 years of experience delivering full-lifecycle UX and UI strategies across more than 10 industries, turning complex business requirements into scalable design systems, wireframes, and high-fidelity prototypes. I lead cross-functional teams, leverage AI tools to accelerate delivery, and consistently improve conversion, retention, and engagement metrics.

I have a track record of accelerating design-to-development handoffs, boosting platform conversion rates, and streamlining team delivery through agile design-sprint methodologies and centralized Figma systems. I also bring experience in digital content, video production, and data visualization, and I prioritize user research, usability testing, and stakeholder collaboration to create measurable product outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior UX/UI Designer

Current

FLIPS Digital Media Ltd.

Jan 2025 - Present (1 year 2 months)

Direct the end-to-end UX/UI design lifecycle for flagship client projects, establishing scalable design systems that accelerated design-to-development handoff by 25% and boosted platform conversion rates by 18%.

Figma Design Systems User Research Usability Testing UX Strategy A B Testing

UX/UI Designer

FLIPS Digital Media Ltd.

Apr 2019 - Dec 2024 (5 years 8 months)

Executed high-fidelity UX/UI solutions and integrated AI-driven tools to cut conceptualization time by 30%, reduce developer revision requests by 20%, and launch 15+ digital products on schedule.

Figma Wireframing Prototyping Interaction Design Collaboration

Digital Graphic Designer

NDN Group

Apr 2016 - Apr 2019 (3 years)

Managed end-to-end creative production and applied UX-driven principles to digital content, increasing social media engagement by 40% and delivering 50+ video campaigns in-house.

Adobe Creative Suite Video Production Social Media Design Content Strategy Digital Asset Management

Web Designer

Backztage Media

Mar 2015 - Mar 2016 (1 year)

Designed responsive websites and data visualizations for e-commerce and medical clients, prepared design proposals to secure business, and collaborated with front-end developers for accurate implementation.

Responsive Web Design Data Visualization UI Design Prototyping Wireframing HTML CSS Awareness