Mark Lester Lacsamana

• Defined and aligned product goals to create a carbon tracking software for Concept 4, helping them achieve sustainability targets for 2023-2024
• Performed stakeholder interviews and managed deliverables to help define Concept 4's future sustainability strategy
• Designed a digital wayfinding experience for a large rail transport company, improving user navigation and reducing customer inquiries

• Led UI design discussions, maintained quality and control of system UI changes
• Managed and updated the PageUp Global Experience Design Language (GEL) and design
system, improving inclusivity and accessibility
• Created a new documentation system for GEL that facilitated collaboration between
designers and developers, increasing productivity

• Led and improved design maturity across multiple departments in a fast-paced consumer goods company
• Created a more asynchronous product/design culture, improving team morale and mental health during the pandemic
• Reduced design operation costs by 4% and improved collaboration by transitioning the organization from Adobe XD and Zeplin to Figma
• Operationalized remote design research and exper

• Created a new revenue stream, allowing Kalibrr to enter the SME business segment and earn an additional 1 million PHP per month
• Led and grew the design team from 1 to 5 designers, improving productivity and design maturity across the organization
• Increased collaboration between marketing and product teams by creating the Kalibrr Design Principles
• Engaged the design community by hosting Wor

• Created and designed a new revenue stream for GCash, GMovies, allowing users to book and pay for movies using the GCash app
• Improved accessibility and ease of use for GCash users by designing a 'Scan to Load' feature, enabling them to top up their wallets through barcode scanning. Through this feature Gcash was able to grow from from 12 million to over 35 million DAU during the pandemic.

• Improved the company's mobile engagement to a high of 748,161 daily app users by designing and improving the OLX Mobile app
• Facilitated the redesign and rebrand of the mobile apps from Sulit.com.ph to OLX.ph in under two months
• Improved consumer trust and decreased fraud in the OLX classified ad ecosystem by creating a mutual rating system
• Improved international collaboration across 4 diff