Vicky Hoffman
@vickyhoffman
Experienced sales and key accounts professional delivering client growth and strong relationship management.
What I'm looking for
I am an experienced sales and key accounts professional with a long track record of building and nurturing client relationships across multiple industries. I bring strong presentation, closing and account-management skills backed by formal sales training and SAP proficiency.
Throughout my career I have consistently targeted new business, closed deals, and managed major accounts — from FMCG and hygiene products to freight, office automation and security systems. I have also run my own distribution business and led business development efforts, demonstrating entrepreneurship and resilience.
My achievements include sustaining long-term client bases, meeting KPI targets repeatedly, and supporting branch growth and sales teams in managerial capacities. I am comfortable with cold calling, site assessments, zone planning presentations, and commercial negotiations.
I seek a stable role with an established brand where I can apply my sales expertise, contribute to revenue growth, and continue developing professionally in a client-facing, results-driven environment.
Experience
Work history, roles, and key accomplishments
Owner
HyGenick
Feb 2024 - Present (2 years)
Owned and operated distribution of the FBK Brush Ware Range for Ecowize, managing supplier relationships and distribution operations.
Business Development Representative
Waveworks
Aug 2025 - Feb 2026 (6 months)
Developed and executed sourcing strategies in the IT/Tech/Cyber Security market, performed cold calling and produced sales reports to drive new business growth.
Lead Generation / Sales
Kickstarters
May 2024 - Sep 2024 (4 months)
Sold campaign packages to the UK market, maintained Slack communications and met KPI targets to generate qualified leads and revenue.
Sales Executive
CanStaff Recruitment
Oct 2023 - Apr 2024 (6 months)
Remotely developed and executed sourcing strategies via LinkedIn and job boards, conducted cold calling and prepared sales reports to support recruitment sales goals.
Hygiene Product Specialist
PescaTech
Jan 2017 - Dec 2023 (6 years 11 months)
Generated new business and cross-sales, conducted site assessments and presentations, closed deals and managed customer relationships across accounts.
Hygiene Product Specialist
Nutrochem
Mar 2023 - Aug 2023 (5 months)
Targeted new business, performed site assessments and cross-selling, presented zone planners and closed deals while meeting KPI targets.
Sales Representative
Moonstone Investments
Jun 2017 - Dec 2017 (6 months)
Targeted new sales for SuiteBox product, conducted demos and presentations and closed deals to grow product adoption.
Document Production Specialist
Global BPO
Feb 2017 - Jun 2017 (4 months)
Prepared house-style documents for UK and Australia markets, performed copy typing, dictaphone typing and document amendments to specification.
Sales Executive
Rolyn Engineering
Apr 2016 - Oct 2016 (6 months)
Pursued new sales opportunities and built relationships with existing customers to expand revenue during a fixed-term engagement.
Sales Executive
XrossTech
Apr 2015 - Apr 2016 (1 year)
Targeted new sales, closed deals and managed contract signings to drive short-term revenue growth under a temporary contract.
Sales Executive
KC Winelands Estate
Aug 2012 - May 2015 (2 years 9 months)
Drove new sales for the estate, closed deals, and managed admin, debtors and creditors while performing full office duties.
Sales Executive
Blue Chip Master Builders
Jan 2005 - Jun 2012 (7 years 5 months)
Generated new sales for building projects, managed contracts and performed office administration including debtors and creditors.
Account Manager
Berco Express
Jan 2003 - Jan 2005 (2 years)
Maintained service value to clients, built existing business, produced sales reports and managed branch debtors/creditors for an airfreight courier.
Business Development Manager
Staff Unlimited
Jan 2002 - Jan 2003 (1 year)
Supported and managed sales teams across four branches, implemented procedures for new business signings and handled major accounts to grow branch sales.
Sales Representative
Berco Express
Jan 2000 - Jan 2002 (2 years)
Built a client base for a new branch, handled quotes, invoicing, track & trace and managed the operations department to grow business.
Sales Representative
Nashua
Jan 1998 - Jan 2000 (2 years)
Sold office automation products, maintained client service, upgraded products and rental agreements to increase account value.
Sales Representative
RV Promotions
Jan 1997 - Jan 1998 (1 year)
Sold advertising space across products like desk pads and calendars, maintained client service and upsold new products to existing customers.
Sales Representative
Armoursafe Systems
Jan 1995 - Jan 1997 (2 years)
Built the client base for a new electronic security company, managed sales reports and sold CCTV and security equipment to grow market presence.
Education
Degrees, certifications, and relevant coursework
University of Stellenbosch
Bachelor of Music, Music
1992 - 1995
Completed a Bachelor of Music (BMus) degree at the University of Stellenbosch from 1992 to 1995.
Point High School
Matric (Grade 12), Secondary Education
Activities and societies: Music (piano and church organ)
Completed Grade 12 with subjects including Afrikaans, English, Typing, History and Music (piano and church organ) in 1991.
Availability
Location
Authorized to work in
Job categories
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