Vibhu PandeyVP
Looking for a job

Vibhu Pandey

@vibhupandey

Product Analyst at Zomato owning PM responsibilities in onboarding, growth & fraud.

United States
Message

What I'm looking for

I’m looking for a remote-first role where I can work closely with product and growth teams to turn data into decisions. I value autonomy, clarity, and working with people who care about what they’re building.

Product Analyst at Zomato actively owning product management responsibilities across rider onboarding, funnel optimization, and growth. Leading zero-to-one initiatives in referrals, monetization, and fraud detection with a data-driven and user-first approach. Previously at Paytm and OYO.

Experience

Work history, roles, and key accomplishments

Zomato logoZO
Current

Senior Business Analyst

Zomato

Mar 2024 - Mar 2024 (0 months)

Driving rider onboarding at Zomato—boosted conversion by 7%, cut cost/OB by ₹127 through dynamic zone logic, payment UX revamp, and incentive redesign. Built SQL & ML models for fraud detection (XGBoost), CPOB prediction, and support fee recovery. Led referral product revamp, growing leads by 18% and improving conversion from 52% to 61% via funnel simplification and feed nudges.

Paytm logoPA

Senior Business Analyst

Jan 2023 - Mar 2024 (1 year 2 months)

Improved engagement at Paytm by analyzing session-level behavior to curate targeted campaigns and drive app opens. Led UX fixes that improved CTR and retention. Migrated 30+ dashboards and datasets from GDS to Looker, streamlining reporting and enabling better visibility across teams.

Zomato logoZO

Business Analyst

Zomato

Dec 2020 - Dec 2022 (2 years)

Led forecasting models to predict demand spikes during festivals, aiding ops planning. Built and optimized data pipelines (Presto, PySpark) and dashboards (Tableau) to monitor app funnel and logs in real-time. Improved market share in cities like Surat/Goa through sub-zone insights. Drove 12% GMV growth in lapsed users via targeted nudges.

OYO Vacations Home logoOH

Data Associate

OYO Vacations Home

Jan 2020 - Dec 2020 (11 months)

Optimized pricing by co-leading base rate revamp and dynamic pricing rollout. Built dashboards for tracking performance across markets. Automated booking data scraping (Selenium, BeautifulSoup), saving 6 man-hours/day.

Education

Degrees, certifications, and relevant coursework

Indraprastha University logoIU

Indraprastha University

Bachelor of Engineering, Tools Engineering

2015 - 2019

Grade: 6.9

Availability

Looking for a job

Location

United States

Authorized to work in

Salary expectations

100k-120k USD

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Vibhu Pandey - Senior Business Analyst - Zomato | Himalayas