Vatsala Singhania
@vatsalasinghania
B2B content and social strategist who turns technical narratives into pipeline-driving GTM messaging.
ZimbabweWhat I'm looking for
I’m a B2B content and social strategist with 12+ years scaling brand presence and producing pipeline-driving content for growth-stage tech companies. I translate complex, technical product narratives into audience-building messaging across owned and organic channels.
At Kyvos Insights (Impetus Group), I lead content and social strategy for a semantic layer platform for enterprise AI, including executive thought leadership initiatives. I’ve grown my LinkedIn following 82% (11K → 20K) in 11 months, built an employee advocacy program that doubled engagement, and produced gated assets that consistently rank among the company’s most-downloaded resources.
Experience
Work history, roles, and key accomplishments
Senior Content Specialist & Lead
Kyvos Insights (Impetus Group)
May 2022 - Present (4 years 2 months)
Grew LinkedIn following 82% (11K → 20K) in 11 months and generated 4–5 inbound leads organically while building an employee advocacy program. Produced gated assets and launched an AI-avatar video pilot for executive thought leadership, while owning GTM messaging and customer email campaigns.
Head of Content
Accuro Digital Services
Jan 2019 - Jan 2022 (3 years)
Led a content division of 10–15 writers, editors, and freelancers producing up to 60 pieces/day across 5–10 enterprise clients. Developed content marketing strategies to improve organic visibility and partnered with SEO teams while enforcing editorial guidelines and production processes.
Senior Writer & Editorial Head
Accuro Digital Services (US/India Agency)
Jan 2017 - Jan 2019 (2 years)
Produced multi-format content (email, social, blogs, whitepapers) for North American, Australian, and Canadian markets. Edited marketing documents daily, maintained tone of voice across clients, and mentored junior writers and editors.
Writer
Accuro Digital Services
Jan 2015 - Jan 2017 (2 years)
Wrote sales, promotional, and web content for global corporate clients. Collaborated with design and development teams to align content with UI/UX requirements.
Education
Degrees, certifications, and relevant coursework
Lucknow University
Postgraduate Diploma, Public Relations and Advertising
Grade: Passed with Distinction
Completed a PG Diploma in Public Relations and Advertising at Lucknow University, passed with distinction.
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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