Varun Baruah

I'm an SEO & Marketing Executive at S-Mobile LLC, a New York-based company, where I work fully remote from Jorhat, India, managing SEO strategy, content production, and digital marketing across a portfolio of 22 websites in a competitive consumer niche. My work spans five flagship brands, twelve newer/secondary brands, and five navigational/directory sites, along with the content and backlink operations that support them.

Over the past six months, our team grew organic performance significantly across the portfolio: our flagship site went from 69K to 103K monthly clicks (1.63M impressions, average position improving from 11.1 to 9.0), and a newer brand went from a zero baseline to over 5K clicks and 76K impressions. I track and report on all of this using Google Search Console and Ahrefs, and I build the keyword research, technical SEO, and content frameworks that drive it.

I'm especially focused on where search is heading next: alongside traditional SEO, I work on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structuring content so it gets surfaced and cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews, not just ranked in classic search results. I'm currently building an automated SEO/GEO/AEO audit agent as part of a hackathon project, reflecting how much of my recent focus has shifted toward this space.

Before this role, I worked as an Executive Administrative Coordinator & Content Operations Lead, and earlier held roles spanning MIS, medical secretarial work, and card operations, giving me a strong operations and process background alongside my marketing skill set. I originally studied psychology, which shapes how I think about user intent, search behavior, and content that actually helps people.

Outside of work, I'm a home cook, into fitness and structured training, and have a growing interest in cinematography, including planning multi-location film shoots as a side creative project.

I'm looking for roles where I can bring deep SEO and content operations experience together with hands-on GEO/AEO expertise, ideally with a US or globally distributed remote team.